SMB owners want to improve search visibility and lead generation on their websites, according to recent research from Duda.
The survey of 300 small and midsize business owners in Europe and the US also found that social sharing and advanced support are top priorities for enhancing the customer experience.
However, challenges such as training issues and limited budgets can hinder website improvements for SMB owners.
PR professionals are worried about the shrinking media landscape. Budget cuts and layoffs make it harder to secure quality coverage.
But there is still value in media relations, especially with the increased pressure on journalists. PR teams can offer support and resources to help reporters.
PR agencies must adapt to the changing industry by expanding their scope and using new measurement tools. The rise of CCOs shows the continued importance of PR in areas like ESG and DEI.
According to recent research, B2B ads on LinkedIn have clear messaging but lack emotional appeal.
The study conducted by LinkedIn and MAGNA Media Trials measured the effectiveness of 67 B2B ads and surveyed 2,032 business decision-makers.
55% of respondents say LinkedIn's B2B ads have clear messaging, but only 36% find them humorous or emotionally appealing.
The race to dominate AI-powered search is on, with tech giants like Google, OpenAI, and Apple leading the charge. For B2B marketers, this means shifting focus from keywords to context, providing valuable content, and optimizing for voice search.
AI-powered search engines use large language models and retrieval-augmented generation to deliver personalized, conversational results. This means understanding user intent and providing more than just a direct match to their query. B2B marketers must adapt by creating content that solves problems and offers tangible value.
Voice search is exploding thanks to AI assistants like Siri and Alexa. As B2B marketers, we must speak the language of our audience by using conversational keywords and phrases in our content. Predictive analytics also play a role, helping to personalize marketing efforts. Transparency and ethical use of AI and data is crucial to maintaining trust with our audience.
Catch up on select AI news and developments from the past week or so (in no particular order):
The EU releases draft guidelines for general purpose AI regulations. The European Union unveiled its initial draft of a Code of Practice for general purpose AI models, outlining transparency, copyright compliance, and risk mitigation standards. This draft precedes finalized rules due in May 2025 and invites feedback until November 28. Importance for marketers: These regulations will shape AI's commercial use, requiring companies to adapt their AI strategies to align with compliance requirements.
OpenAI and others seek new path to smarter AI as current methods hit limitations. OpenAI faces delays and challenges in training large language models. Researchers are exploring new techniques like test-time compute to enhance inference, reshaping the AI arms race and resource demand. Importance for marketers: Highlights how advancements in AI can shape new strategies, tools, and resources, offering key opportunities for marketers.
Learn how PR teams can tackle today's media challenges with fresh strategies, expanded content opportunities, and smart tools. Get tips to make an impact. Read more.
SMB owners say increasing search visibility is the top website improvement they want to make over the next year, according to recent research from Duda.
Discover how AI-powered search is changing B2B marketing. Adapt your strategy for context, personalization, and ethics. Stay competitive... Read now!
Most business decision-makers say B2B ads on LinkedIn have clear messaging but lack emotional appeal, according to recent research.
Catch up on select AI news and developments from the past week or so. Stay in the know.
Discover how buying signals from B2B events can fuel targeted marketing and sales strategies, improving engagement and driving growth. Learn more.
Discover how the FTC's crackdown on deceptive AI claims affects marketing, why transparency matters, and how brands can ethically incorporate AI. Read more.
What do B2B marketers hope to accomplish by investing in artificial intelligence solutions? Which tasks are they currently using AI for? To find out, researchers surveyed 500+ B2B marketers.
Which types of marketing technology are replaced most often? Why do marketers decide to replace martech solutions? To find out, researchers surveyed 496 marketers from around the world.
Dirty data costs B2B marketers budget, leads, and accuracy. Learn how to identify, clean, and prevent it from disrupting success. Read more.
Catch up on select AI news and developments from the past week or so. Stay in the know.
With an emphasis on transparency regarding how leads are gained, stored, and used, marketers can elevate their content syndication strategy and ensure it's helping to drive higher revenue and conversions.
What will B2B marketers in the United States be increasing their spend on in the coming years? Which tactics and strategies do they think will grow in importance? To find out, researchers conducted a survey and analyzed marketing spend data.
Discover the future of the "positionless" marketer in an AI-driven world, where adaptability and cross-functional skills are essential. Learn more.
Although people globally are torn over whether brands should weigh in on politics more, most say they have made brand choices to express their own personal politics, according to recent research.
Are you still running webinars the same old way expecting better results? Well, it's time to give your audience more than just a basic webinar presentation by creating engaging, compelling, and fun experiences. Join us to learn how top-performing B2B marketing teams use a mix of webinar programs, formats, and content types to target different personas, achieve diverse goals, and differentiate from the competition. Sponsored by ON24.
B2B Forum is the ultimate destination for marketers to discover how to drive growth, elevate brand reputation, prove ROI, and stay ahead of the ever-changing marketing curve. Featuring dozens of sessions, workshops, shenanigans, and more. Are you ready to experience the magic?
Email delivery problems? Today's spam filters are getting stricter—and marketers are scrambling. But a lot of the popular advice about deliverability is misguided or downright harmful to your sender reputation. In this free webinar, discover how to actually get your next email campaign into inboxes. Sponsored by Ortto.
Ann Handley and award-winning author Geraldine DeRuiter discuss the joys and challenges of creativity, encourage you to take risks, and remind you of the power of the written word to connect, inspire, and transform—regardless of topic or industry.
Discover trending and successful B2B strategies to nurture your leads, accelerate sales conversations, and convert prospects before the year ends. Sponsored by Predictiv.
Sarah Greesonbach shares how to find success today with marketing focused on webinars, original research, and thought leadership. Develop your strategy and skills for these three assets now to build your career momentum through 2025.