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Artificial Intelligence —January 17, 2025 — 10:00 AM ET

AI Update, January 17, 2025: AI News and Views From the Past Week

The article discusses the benefits of HTML in web development, specifically in structuring and organizing content. It allows for easy navigation and accessibility for users.

HTML also aids in search engine optimization by providing clear and organized content for algorithms to crawl and index. It is a crucial tool in creating visually appealing and user-friendly websites.

Overall, HTML plays a vital role in creating a successful website by providing a solid foundation for design, functionality, and SEO. Its structure and organization make it a powerful tool for web developers and users alike.

Marketing Strategy —January 16, 2025 — 10:00 AM ET

The Four Pillars of B2B Marketing Success in 2025—and How AI Can Help You Master Them

Emerging technologies drive B2B marketing. Buyer behaviors shift and relationship-building grows. B2B marketers focus on executing plans to get audiences to listen, build brand awareness, foster trust, and drive results.

Four pillars for B2B marketing success: Content, Influencers, SEO, and Social media. These strategies enhance credibility, engage target audiences, and increase conversions. AI transforms how marketers use these pillars to achieve better results more efficiently.

AI finds the right influencers, measures impact, enhances SEO, and optimizes social media. Use AI to create time-relevant content, build trust, own keywords, and engage with audiences. AI tools are an enabler, not a replacement for human creativity and strategic thinking.

Marketing Management —January 16, 2025 — 10:00 AM ET

Servant Leadership 2.0: Empowering Teams Through the 'Yes Approach'

Leadership is shifting from command to empowerment, from control to collaboration. Servant leadership originated in agile and Scrum frameworks, but can benefit any field.

The Yes Approach, which encourages intentional choices and empowerment, enhances servant leadership. Saying "yes" to team members' ideas builds trust and inspires ownership.

Servant leadership, paired with the Yes Approach, creates a collaborative culture where everyone's input is valued and conflicts are addressed with compassion. This transformative leadership style empowers individuals and drives collective success in any field.

Social Media Marketing —January 15, 2025 — 10:00 AM ET

The Best Days and Times to Post on TikTok

Research analyzed 21,000 TikToks from 160 creators to determine best days and times for posting. Sundays have highest views and likes, with peak hours having more views, likes, and saves on average.

TikToks posted between 5-5:50 AM, 8-8:50 AM, and 7-7:50 PM UTC have highest views on average. 5-5:50 AM UTC has highest number of likes on average.

Off-peak hours have more shares and comments on average. Peak hours have higher likes, views, and saves. Report based on Adobe Express research.

Artificial Intelligence —January 15, 2025 — 10:00 AM ET

Generative AI Tools: How to Find What Works for You

Generative AI has become a popular tool for content creation, design, and data analysis. Its recent rise has led to a wide range of options, making it challenging to choose the right tool.

Time constraints and the misconception that generative AI is a simple solution can lead to rushed decisions. Effective use of these tools requires a mix of creativity and technical knowledge.

To make the most of generative AI, it's important to understand the tool, craft effective prompts, critically evaluate outputs, and integrate them into your strategy. As adoption rates and productivity gains continue to rise, it's essential for professionals to develop the necessary skills for success.

Most Popular Articles

Artificial Intelligence

AI Update, January 17, 2025: AI News and Views From the Past Week

Catch up on select AI news and developments from the past week or so. Stay in the know.

Marketing Strategy

The Four Pillars of B2B Marketing Success in 2025—and How AI Can Help You Master Them

See how AI amplifies B2B marketing's four pillars—content, influencer marketing, SEO, and social media—boosting efficiency and impact. Read more.

Marketing Management

Servant Leadership 2.0: Empowering Teams Through the 'Yes Approach'

Discover how servant leadership and the Yes Approach combine to inspire collaboration and empower teams for success. Read more.

Social Media Marketing

The Best Days and Times to Post on TikTok

Which days and times for posting TikToks are most correlated with more views and likes? Do peak or off-peak hours tend to be better for posting? To find out, researchers analyzed the performance of 21,000 TikToks from 160 creators.

Artificial Intelligence

Generative AI Tools: How to Find What Works for You

Struggling with AI tools? Learn to choose wisely, overcome misconceptions, and build skills for generative AI success. Read more.

Marketing Management

The Neuroscience of Project Leadership: Using Brain Science for Effective Leadership

Discover how neuroscience empowers leaders to build trust, manage stress, and drive motivation. Improve project outcomes today. Read more.

Marketing Strategy

The State of Digital Marketing Agencies

What do marketing professionals at digital agencies think of the current landscape? How do they feel about the future? Do they expect their firms to add more headcount? What impact do they expect AI to have on the industry?

Artificial Intelligence

AI Update, January 10, 2025: AI News and Views From the Past Two Weeks

Catch up on select AI news and developments from the past couple of weeks. Stay in the know.

Artificial Intelligence

How to Use Generative AI for Personalized B2B Outreach

Learn how generative AI drives personalized B2B outreach, scales engagement, and helps build trust with targeted, relevant messaging. Read more.

Career Development

2025 Salary Guide: Pay Forecasts for Marketing, Content, and PR Positions

The median starting salary for a corporate chief marketing officer in the United States is expected to be $200,250 this year, according to recent research.

Marketing Strategy

What's In/What's Out in 2025: The Marketer's Version

What are the 2025 trends shaping marketing, communication, writing, our lives? This is Ann Handley's annual list of What's In, What's Out for a new year.

Marketing Strategy

US CMOs' Budget Plans for the Year Ahead

Senior marketers in the United States expect their marketing budgets to bump up moderately over the next 12 months, according to recent research.

Marketing Strategy

The Best Way for Marketers to Get Ready for 2025's Uncertainty (Hint: It's Not Trad Planning)

Discover how to refine strategic planning by focusing on adaptability over rigid predictions. Gain insights to improve decision-making in 2025. Explore more.

Artificial Intelligence

AI Update, December 27, 2024: AI News and Views From the Past Week

Catch up on select AI news and developments from the past week or so. Stay in the know.

Artificial Intelligence

AI Update, December 20, 2024: AI News and Views From the Past Week

Catch up on select AI news and developments from the past week or so. Stay in the know.

Upcoming Events

Online — January 22, 2025 — 12:00 PM ET

Email Marketing Measurement & Analysis

Email marketing not quite delivering? Discover what your email metrics are telling you about your list, and how you can use that information to increase leads, make sales, raise awareness, and reach other business goals.

Online — January 29, 2025 — 12:00 PM ET

Content Marketing Measurement & Analysis

Lower your content's bounce rate and increase reader trust! Learn how to track your content's performance and measure reader engagement, so you can optimize your content marketing for more page views, longer read times, and deeper engagement.

Online — February 5, 2025 — 12:00 PM ET

Social Media Measurement & Analysis

Frustrated by your social media metrics? Find out what the numbers are telling you about your posts, and use that info to refine your messaging to more effectively speak to the right audience. It's finally time to make sense of social media!

Online — February 12, 2025 — 12:00 PM ET

Content Marketer's Crash Course

Join MarketingProfs from February 12 through April 16 for Content Marketer's Crash Course. Over 10 weekly sessions, you'll dig into the down-and-dirty how-tos for new, effective ways to ideate, create, repurpose, and distribute B2B content without breaking your back (or bank). And we're recording every broadcast, so if you can't make it live, you can stream on demand.

Online — February 13, 2025 — 2:00 PM ET

The People vs. the Editorial Calendar

Editorial calendars are a marketing team's best friend... right? Wrong! What started as a helpful way to coordinate campaigns has become more of a burden than a benefit—especially in SEO. In this free webinar, discover how to replace your old-fashioned content schedule to increase your marketing's impact. Sponsored by DemandJump.

Recent Events

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Foundations of Marketing Measurement

Unlock new possibilities for growth and success! Katie Robbert and Christopher S. Penn reveal what resource-strapped marketers (like you!) really need to know to make sense of marketing data. Because numbers don't lie—and they'll help you make better decisions.

Online — Access Now

Email Marketing Friday Forum

What's working in email today? Join three email marketing experts as they reveal new ways to reach your audience and build meaningful connections. From subject lines to metrics, deliverability, and better automated flows, this free Friday Forum has what you need to succeed in the year ahead! Sponsored by Validity.

Online — Access Now

Advanced LinkedIn Ads: Evaluating & Optimizing Like a Boss

Get your effective LinkedIn ads in front of the right people... while lowering your ad budget! AJ Wilcox, host of the LinkedIn Ads Show podcast, reveals the 5 pitfalls that cause your adspend to be higher than it needs to be—and how you can avoid these traps in 2025. Join AJ for the second (and final) live session from this hands-on, practical Working Webinar Series.

Online — Access Now

2025 Marketing Trends Friday Forum

Don't be late to the party—get ahead of hot 2025 marketing trends while they're on the rise! Discover how to reignite your marketing creativity, use AI to personalize ads in real time, spark word-of-mouth advocacy for your B2B brand, and more in this free Friday Forum. Sponsored by StackAdapt.

Online — Access Now

LinkedIn Ads: Getting Set Up for Success

Attract the right buying audience with inexpensive and effective LinkedIn advertising! Join AJ Wilcox, THE LinkedIn ad expert, to get your account optimized to deliver high-converting ads to your target audience. You'll discover which types of ads to run, which metrics to pay attention to, and how to retarget your ideal customers in this first Working Webinar.

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