B2BProfs: B2B Marketing Resources and Events for Marketing Professionals

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Measurement & Analytics —April 3, 2025 — 10:00 AM ET

The New Playbook for Measurement: Lessons From Mobile, Where It All Started

Measurement in advertising has changed due to signal loss, new media channels, and privacy regulations. A new framework is emerging, with lessons from the mobile industry and adapting to signal loss and privacy requirements.

Modern measurement should be signal-agnostic, media-agnostic, and privacy-first. Advertisers need unbiased insights across all platforms and must prioritize data security and consent. The omnichannel approach creates a unified view of the customer journey.

Although the transformation of measurement is not complete, embracing these principles will set the standard for the future. Resources on ad measurement can help navigate the changes and create a foundation for sustainable growth.

Measurement & Analytics —April 3, 2025 — 10:00 AM ET

Navigating Privacy-First Collaboration: What You Need to Know About Data Clean Rooms

In the modern advertising landscape, two forces stand out as major disruptors: privacy and artificial intelligence.

AI's long-term impact will extend beyond advertising, but organizations must prioritize privacy in data handling. Europe's GDPR and California's CCPA are just two examples of governments taking action to protect consumer privacy.

Data clean rooms, first introduced by Google's Ads Data Hub, provide a secure environment for data collaboration while preventing access to sensitive information. This technology is gaining traction in industries beyond advertising, such as healthcare and financial services.

Marketing Strategy —April 2, 2025 — 10:00 AM ET

The Top Marketing Challenges That New SMB Owners Face

SMB owners faced customer acquisition as their primary marketing challenge in their first year of business, according to a Constant Contact and Ascend2 survey.

Customer acquisition, lack of resources, differentiation, and tracking effectiveness were top challenges. Owners chose marketing channels based on where customers spent time.

Top motivations for starting a business were work-life balance and independence. The report surveyed 1,645 SMB owners across 5 countries in Nov/Dec 2024.

Communications —April 2, 2025 — 10:00 AM ET

Storytelling: Secret Weapon of Entrepreneurs and Marketers

The power of storytelling is undeniable as it captivates, inspires, and motivates. Crafting a compelling narrative can be your secret weapon in sales, marketing, and entrepreneurship.

To connect with your audience, understand their needs and values. Tailor your story to resonate with them by considering factors like age, interests, and hobbies. Use relevant language and references to show your understanding and showcase your product in the marketplace.

Create a journey for your customers through a beginning, middle, and end. Consider the impact and benefits of your product or service and use a narrative arc to keep them engaged. Storytelling can help you conquer your industry and live "happily ever after."

Martech —April 1, 2025 — 10:00 AM ET

How Marketing Decision-Makers Evaluate Software Vendors

GetApp surveyed 1,116 marketers on what they value when selecting software vendors, their sources of info, and software spend plans for 2025.

Reputation and personal experience rank highest when selecting software vendors. Customer reviews, online search, and recommendations are top research sources.

79% of marketing decision-makers expect their firm to increase software investment by more than 5% in 2025. The report is based on survey data.

Most Popular Articles

Measurement & Analytics

The New Playbook for Measurement: Lessons From Mobile, Where It All Started

Measurement is evolving fast. See how lessons from mobile ad measurement are helping define signal-agnostic, media-neutral, and privacy-first measurement framework for today's evolving ecosystem. Read more.

Measurement & Analytics

Navigating Privacy-First Collaboration: What You Need to Know About Data Clean Rooms

Data clean rooms have revolutionized how organizations collaborate on data while preserving privacy. Learn how this technology works, enhancing data security and fostering privacy-compliant partnerships. Read more.

Marketing Strategy

The Top Marketing Challenges That New SMB Owners Face

Most SMB owners say customer acquisition was the biggest marketing challenge they faced in their first year of operating their business, according to recent research from Constant Contact and Ascend2.

Communications

Storytelling: Secret Weapon of Entrepreneurs and Marketers

Breaking down any topic into digestible portions and delivering it as a compelling narrative helps your audience understand your message, remember it, and connect with you. That's why storytelling is so powerful. Read more.

Martech

How Marketing Decision-Makers Evaluate Software Vendors

What are the top things marketing-decision makers value when selecting software vendors? Which sources of information do they turn to most often when evaluating vendors? What are their software spend plans for 2025?

Martech

Adtech vs. Martech: The Standoff That's Costing Brands Their Future

Customers demand seamless experiences across channels. Integrating adtech and martech is essential to meet those expectations and boost ROI. Read more.

Artificial Intelligence

AI Update, March 28, 2025: AI News and Views From the Past Week

Catch up on select AI news and developments from the past week or so. Stay in the know.

Advertising & Promotions

Green Practices in Programmatic Advertising: The Way for Sustainable Digital Campaigns

Programmatic ads carry a hidden environmental cost. Learn about practices that not only reduce waste and run cleaner but also result in more efficient ad campaigns. Read more.

Customer Experience

The Benefits of Operationalizing VoC Data in Real-Time for Frontline Employees

Discover how real-time VoC data empowers frontline employees, enhances CX, and drives business results. Read more.

Martech

B2B Marketing Automation in 2025: Budget, Goal, and Focus Area Trends

Most B2B marketers say they plan to moderately increase their spend on marketing automation in 2025, according to recent research.

Martech

How to Build a Winning Product Content Management Strategy With DAM and PIM

Learn how DAM and PIM systems support a strong product content strategy by streamlining collaboration, accelerating workflows, and enhancing consistency. Read more.

SEO

How ChatGPT Is Evolving as a Search Platform

Has ChatGPT been sending traffic to external sites? Are people enabling the platform's SearchGPT feature? Does search intent tend to be different on ChatGPT compared with Google?

Public Relations

Essential Tech PR Strategies for Startups and Established Companies Alike

Discover how modern tech PR combines storytelling, positioning, and authenticity to help startups and established firms gain visibility and credibility. Read more.

Artificial Intelligence

AI Update, March 21, 2025: AI News and Views From the Past Week

Catch up on select AI news and developments from the past week or so. Stay in the know.

Communications

AI Meets RCS: The New Standard for Mobile Messaging Engagement

RCS is redefining mobile messaging, and AI is amplifying its impact. Learn how these technologies will work together for better customer engagement and messaging. Read more.

Upcoming Events

Online — April 9, 2025 — 12:00 PM ET

Maximize Your Content Investment Through Atomization and Distribution

Give your content more selling power—through strategic distribution! Zontee Hou shows you how to systematically turn your marketing assets into content that works for email, social media, and even paid media. Plus you'll learn key methods to identify the best distribution channels throughout your customer's journey, including influencers, podcasts, and more.

Online — April 10, 2025 — 2:00 PM ET

You & AI: Creating Personalized Event Experiences

Providing unique experiences is essential to engaging attendees at B2B events. But creating personal touches at scale isn't easy—it could be a full-time job! Join us to discover how AI can help you enhance your events with personal, one-of-a-kind experiences. Sponsored by Cvent.

Online — April 11, 2025 — 11:30 AM ET

Website Optimization Friday Forum

Is your website's bounce rate higher than you'd like? Increase online conversions with an optimized website! Join three expert marketers revealing persuasive copywriting and captivating design secrets that effectively increase your website leads and sales. Sponsored by Webflow.

Online — April 16, 2025 — 12:00 PM ET

How to Generate Unlimited Story Ideas

Time to get your creative juices flowing! In this closing keynote, Melanie Deziel shares a repeatable framework to generate a seemingly endless number of unique content ideas for any product, service, campaign, brand, or business. Share this reliable system with your team to turn one content idea into several—and gain confidence in your own creative potential!

Online — April 23, 2025 — 1:00 AM ET

Website Conversion Rate Optimization | Working Webinar Series

If you want more leads or sales, optimize your website for increased conversions! Discover the website secrets that build trust and reduce friction, so you get more interested prospects to raise their hands in this interactive Website Conversion Rate Optimization (CRO) Working Webinar Series. Hosted by Talia Wolf.

Online — April 29, 2025 — 1:00 AM ET

B2B All-Stars

Hit more marketing home runs this year with B2B All-Stars Spring Training! Community-favorite marketing veterans share new ideas and inspo to get more from your Email, AI, Branding, Strategy, and more. With these heavy hitters on your side, an All-Star, like you, is sure to win. So report to Spring Training now—it's free!

Online — May 28, 2025 — 1:00 AM ET

Modern Email Marketing Essentials

Email works best when it combines old-school style with a new-school beat, so over 10 weekly sessions (plus bonus on-demand content), you'll dig into the new rules and the how-tos for keeping this hard-working OG digital marketing star in the spotlight—from creative and copy to deliverability, segmentation, and data. Plus we're recording every broadcast, so if you can't make it live, you can stream when you want on demand.

Recent Events

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Crafting Campaign Narratives Around the B2B Customer's Journey

Share customer transformations that connect with your B2B audience—via the power of stories! Sarah Greesonbach delves into three essential elements of storytelling and shows how you can use these elements to craft campaign-specific stories that resonate with B2B readers. Plus, you'll discover how AI can make B2B storytelling even more relevant to your audience.

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How to Build a Collaborative Marketing Workflow That Works

Don't let inefficiencies slow down your marketing. Get a proven framework to align your marketing, sales, product, and customer success teams! When you unify workflows, you reduce bottlenecks, making your leadership more effective than ever. Sponsored by Wrike.

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How to Get Your SMEs and Thought Leaders on Video: Coaching and Preparation

On-camera talent looking a bit… cringe? Videos are more important to your content marketing—and credibility—than ever. But if your talent isn't comfortable, your efforts will fall flat. A. Lee Judge gives you actionable strategies to make your SMEs and thought leaders confident and ready to clearly define your brand's messaging in front of the camera.

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Best Practices for Creating Video With Equipment You Already Have

Got a phone? Great—you're on your way to creating professional-quality videos! In this hands-on session, A. Lee Judge covers practical tips to produce better videos, including lighting, sound, framing, and even remote video production software. You'll also get a checklist of essential steps and affordable accessories to further increase your video quality.

Online — Access Now

Ask an Expert: Group Edition With Janet Driscoll Miller

You've got GA4 and SEO questions... and you're not the only one asking the same thing. Catch the recording for this super-sized Ask an Expert session featuring digital marketing expert Janet Driscoll Miller for answers.

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