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Artificial Intelligence —February 20, 2025 — 10:00 AM ET

The AI Teammate: How to Collaborate With Artificial Intelligence in Sales

A new player has entered the B2B sales field: Artificial Intelligence. AI large language models are revolutionizing sales by collaborating with humans to enhance productivity and success.

RAIN Group's research shows viewing AI as a teammate, not just a tool, greatly impacts performance. Use AI for brainstorming, research, content creation, meeting prep, and problem-solving.

Collaborating with AI has challenges, including accuracy concerns and overreliance. However, those who commit to learning and using AI frequently see the greatest benefits. Join the ranks of AI-empowered sales professionals to future-proof your career.

SEO —February 19, 2025 — 10:00 AM ET

Can AI-Written Blog Posts Rank Well on Google Search?

Researchers at Semrush analyzed 20,000 blog posts to see if AI-generated content performs as well as human-written content on Google Search.

They found that both types of content rank similarly, but human-written content is more likely to end up in the Top 5 search results.

According to a survey of 700 marketers and SEOs, 31% say their AI-written content performs the same as human-written, and 33% say it performs better.

Artificial Intelligence —February 19, 2025 — 10:00 AM ET

AI in Marketing: Three Strategic Steps CMOs Should Take Now

As a parent of a teenage daughter with her first boyfriend, the author longs for simpler times. Anxiety mixes with hope for her future.

CMOs are also experiencing mixed emotions about AI. They have potential, but many questions and uncertainties about how to use it strategically.

Three steps CMOs can take now for successful AI adoption: invest in team upskilling, align AI strategy with marketing strategy, and invest in data analysis.

Artificial Intelligence —February 14, 2025 — 10:00 AM ET

AI Update, February 14, 2025: AI News and Views From the Past Week

Catch up on select AI news and developments from the past week: Google introduces recall feature in Gemini AI, improving personalization and efficiency for customer engagement and sales.

YouTube expands AI-generated video features, enabling creators to quickly generate engaging content for short-form social media. BBC study finds AI chatbots often misrepresent news, raising concerns for brands using AI in content marketing.

BuzzFeed to launch AI-free community-focused social platform, highlighting a shift away from algorithm-driven engagement tactics. OpenAI plans unified AI model with GPT-5, potentially improving automation and personalization for marketers.

Marketing Management —February 13, 2025 — 10:00 AM ET

What 600 Marketing Ops Pros Say About the State of Their Profession

Marketing Operations (MOps) has become a critical department, with well-paid six-figure salaries, career development opportunities, and a desirable career path.

A recent research study surveyed 600+ MOps professionals, revealing that 37% now have a "seat at the table" and gaining strategic influence within organizations.

Despite progress, employee engagement has declined, and there is a growing need for organizations to invest in training their teams and aligning them for success.

Most Popular Articles

Artificial Intelligence

The AI Teammate: How to Collaborate With Artificial Intelligence in Sales

AI is helping B2B sales teams work more efficiently by assisting with research, content, messaging, and meeting preparation. See how. Read more.

SEO

Can AI-Written Blog Posts Rank Well on Google Search?

Do AI-generated blog posts perform similarly to human-written blog posts on Google Search? To find out, researchers analyzed the search performance of 20,000 URLs.

Artificial Intelligence

AI in Marketing: Three Strategic Steps CMOs Should Take Now

CMOs are exploring AI's potential with both excitement and uncertainty; they need clear steps to move forward strategically. These three initial key steps will help integrate AI into marketing. Read more.

Marketing Content

Content and Messaging Strategies for Long-Lifespan Products

For brands that sell products with lifespans that stretch into multiple years, devising a digital marketing content strategy can be difficult. Consider a mix of content from these nine topic areas. Read more.

Marketing Strategy

How Do Marketers Learn About New Marketing Agencies?

Word-of-mouth is the top way that marketers hear about new marketing agencies, according to recent research.

Artificial Intelligence

AI Update, February 14, 2025: AI News and Views From the Past Week

Catch up on select AI news and developments from the past week or so. Stay in the know.

Marketing Management

What 600 Marketing Ops Pros Say About the State of Their Profession

Marketing Operations is evolving into a key strategic function, driving data-driven decisions and career growth. Learn about its impact. Read more.

Measurement & Analytics

How Usage-Based LTV Can Save SaaS Marketers From the CPA Trap

Discover how B2B SaaS marketers can maximize ROAS by relying on usage to predict lifetime value (LTV) and avoid the cost-per-acquisition (CPA) trap. Read more.

Measurement & Analytics

What's Holding Enterprise Marketers Back From Data Analytics Success?

What's preventing enterprise marketing teams from realizing the full potential of their data analytics? How sophisticated are marketers' current approaches?

Marketing Strategy

Five Marketing Strategy Frameworks to Choose From for Business Success

Marketers succeed when they have a clear strategy. Marketing strategy frameworks provide a route to success. Here are five to choose from. Read more.

Artificial Intelligence

How Generative AI Is Actually Benefiting Enterprise Companies

Are the benefits being delivered by generative AI to enterprise companies in line with the benefits they really want from the technology? Deloitte surveyed 2,773 business leaders to find out.

Artificial Intelligence

AI Update, February 7, 2025: AI News and Views From the Past Week

Catch up on select AI news and developments from the past week or so. Stay in the know.

Martech

The Secret to Scalable B2B Marketing and Sales: Business Automation

Learn how business automation enhances B2B marketing and sales by improving efficiency, personalization, and lead generation. Read more.

Customer Experience

Balancing Personalization and Data Security: Essential Strategies for CMOs in Financial Services

Learn how financial services marketers can balance personalized customer experiences with data privacy and compliance. Read more.

Artificial Intelligence

How Concerned Are Americans About AI?

More than one-third of Americans are concerned that artificial intelligence may cause the end of the human race on Earth, according to YouGov research.

Upcoming Events

Online — February 25, 2025 — 2:00 PM ET

3 SEO Insights and Tips for 2025

Discover how search is evolving in 2025 and what it means for SEO. Register now to join SEO expert Janet Driscoll Miller in a free MarketingProfs webinar to uncover 3 key SEO insights and actionable tips to inform your 2025 marketing strategy.

Online — February 26, 2025 — 12:00 PM ET

How to Thrive in a Zero-Click Content World

What do you do when 60% of Google searches end without a click, social media punishes you for links, and attribution tracking fails? You fight fire with fire! Amanda Natividad reveals the strategies behind "zero-click marketing" and how to build up your modern content marketing strategy in a time when classic content marketing fails to deliver.

Online — February 27, 2025 — 2:00 PM ET

CTV in the B2B Funnel: How to Drive Demand With Streaming Ads

Are your digital ads getting in front of your target audience? B2B decision-makers are streaming TV and video. Start seeing real results from connected TV (CTV) advertising with these highly effective campaign tactics. Sponsored by StackAdapt.

Online — March 6, 2025 — 2:00 PM ET

The Hidden Threat of Email Decay: Strategies to Improve Your Database and Deliverability

Email is the backbone of B2B marketing. And when your emails don't reach your target audience, your sales are lower than they should be! In this free webinar, discover the hidden threats of email delivery problems and how you can maintain strong email marketing performance. Sponsored by ZeroBounce.

Recent Events

Online — Access Now

Building SMEs Into Thought Leaders

Stand out in your market with influential thought leaders—and become your audience's go-to brand! Ashley Faus reveals the differences between subject matter experts and thought leaders—and the practical steps to turn those SMEs into names that define the conversation. Grow your market penetration through personal branding, publishing, and more.

Online — Access Now

Beyond Email: Tips to Get the Most Out of Marketing Automation

Marketing automation has more to offer than simple email flows. In this free webinar, discover how automation can increase efficiencies across all channels and all stages of the buying cycle to save you time, increase customer satisfaction, and raise revenue. Sponsored by Ortto.

Online — Access Now

AI Friday Forum

New AI tools promise to boost your B2B marketing efficiency. But what tools are worth your time—and what's the best way to use them? Join us at this AI Friday Forum, where two AI marketing experts reveal tactics to quickly improve your B2B marketing results in 2025.

Online — Access Now

The Content Creation Process: How to Develop High-Performing B2B Content

Get Andy Crestodina and team's best practices for high-performing content! From your first a-ha moment of a new content idea to reviewing your post-publish reports, Andy's comprehensive process sheds new light on how to wring the most potential out of your content. Andy's SEO tips are always ahead of the game. And with Andy's insights, you will be too.

Online — Access Now

How Employee Advocacy Brings the Human Back to B2B

Want to reach more people and make your brand a trusted authority on social media? Then amplify your brand and help the people who need what you offer by turning your staff into online advocates! Upgrade your B2B marketing into H2H—human to human—marketing now with this free webinar. Sponsored by Oktopost.

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