Learn 12 powerful email segmentation methods to tailor your campaigns and maximize engagement and conversions. Read more.
Business leaders increasingly have concerns about generative AI across a range of areas, including data security, cost, accuracy, and transparency, according to recent research.
Learn about the risks of AI-washing and how deceptive AI claims can mislead customers and erode market trust. Read more.
Learn how to write concisely with these nine essential tips. Enhance your content's clarity and effectiveness. Read less here...
Marketing agencies tend to be much more confident about the quality of their work compared with the level of satisfaction their brand clients express regarding that work, according to recent research.
What do B2B marketers and salespeople need from each other in order to execute successful account based marketing (ABM) strategies? To find out, researchers surveyed 400 B2B marketing and sales decision makers.
Learn how B2B social proof influences decision-makers, boosts your brand's credibility, and drives sales. Read more.
What are some of the key strategy, tech, and content trends shaping B2B marketing today? What will be tomorrow's trends? See finding from this LinkedIn and Ipsos survey of B2B marketing leaders.
Learn how to use virtual and hybrid events for effective B2B lead generation, from engaging content to data analytics. Read more.
Learn how to integrate AI into your demand generation process with these seven practical steps that ensure scalable and repeatable results. Read more.
Email continues to do so much of the heavy lifting for marketers, creating and maintaining long-lasting customer relationships. And, without exception, every successful email program is built on a foundation of a solid email list.
Discover how to enhance virtual event engagement and ROI by choosing the right format and the right tactics for each format. Learn more.
Discover which types of marketing content are effective during the consideration stage for engaging potential customers and showcasing your expertise.
Most market research professionals are not yet using artificial intelligence as part of their jobs but expect AI skills to be very important in the future, according to recent research.
Many business leaders are worried about filling open job roles and knowledge workers are increasingly looking to learn and showcase AI skills, according to recent research.
Discover how to identify key behaviors that make great B2B customers and encourage the same behaviors and actions in more customers. Optimize your customer base.
In our enthusiasm to embrace generative AI for content creation, we often overlook all the other ways we can apply it. Case in point: predictive analytics and forecasting.
Learn which KPIs are crucial for SaaS marketing success during uncertain economic times. Identify and improve key metrics. Read more.
Discover how to unlock sales by increasing market penetration using various marketing approaches. See how to boost market share and drive growth. Read now.
Meta is set to overtake linear television next year in total global advertising revenue, according to recent research.