Resources for Marketing Professionals: Page 5

Marketing Strategy

The Top Benefits and Challenges of Direct Mail Marketing

Senior marketers say audience targeting is both the top benefit of direct mail marketing and the top challenge they face with the channel, according to recent research.

Artificial Intelligence

Are AI Tools Disrupting Google's Search Dominance? Not Yet.

Google remains in a powerful and dominant position in search despite the rise of AI-driven tools, according to recent research.

Email Marketing

Is Cold Email Dead?

Explore whether cold email is becoming illegal and if it's losing effectiveness. Stay informed on critical cold email issues. Read more.

Customer Experience

The Future of B2B Customer Experience: Human vs. Machine

Explore how AI & technology and the human touch will together transform B2B customer experience, creating personalized interactions. Learn more.

Branding

How to Write a Style Guide for a Successful Rebrand: Lessons Learned From Becoming Atom.com

Learn how to create a brand style guide that can make your rebranding efforts successful by maintaining consistency and trust. Discover more insights.

Marketing Management

Top Reasons Workers Leave, Stay, or Choose New Jobs

What motivates people to leave their jobs, stay at their jobs, and choose new jobs? To find out, researchers surveyed 10,000 professionals from around the world at all stages of their careers.

Marketing Strategy

The Top Challenges in Executing a Data-Driven Marketing Strategy

Marketing leaders say the greatest challenge they face in executing a data-driven marketing strategy is targeting segmented audiences, according to recent research from Ascend2.

Branding

Why Understanding and Measuring Brand Love Should Be a C-Suite Imperative

Discover the significance of brand love in B2B marketing and the importance of measuring it for driving long-term success and customer loyalty. Read more.

Marketing Management

Why Data Governance Is Crucial in Modern Marketing, CX, and Compliance

Learn why data governance is crucial for marketers to enhance customer experience, ensure compliance, and drive strategic success in marketing. Read more.

Measurement & Analytics

Why Now Is the Time to Improve How Marketers Use Data for Personalization

You vastly improve your marketing results when you understand the importance of customer insights and use data for personalization. Learn more.

Artificial Intelligence

The Top Benefits and Challenges of Using AI for Social Media Marketing

What major benefits are marketers reporting from the use of generative AI in their social media strategies? What are the top challenges they're facing?

Marketing Strategy

How Buyer Behavior Is Changing, According to Younger B2B Marketers

What key changes are Gen Z and Millennial B2B marketers noticing in buyer behavior? To find out, researchers surveyed marketing decision-makers around the world.

Websites

How to Conduct a Content Review of Your Website

A review of your website content—every text, picture, and multimedia displayed—is essential if you want to ensure it reaches your target audience and supports company goals. But how can you perform a review effectively? Follow these four steps.

Writing

How You Can Beat Writer's Block

Struggling with writer's block? Learn effective ways to overcome it and manage your deadlines. Read more.

Marketing Management

How to Foster a People-Centric Company Culture in the AI Era: Five Tips for Leaders

These five actionable tips can help business leaders cultivate a people-centric company culture in the AI era. Read more.

Email Marketing

Generational Divide: Should Brands Avoid Slang in Email Marketing?

Baby Boomers and Gen X are more likely to believe that the use of slang in email marketing damages brand image compared with Millennials and Gen Z, according to recent research.

Marketing Strategy

B2B vs. B2C Marketing Spend and Martech Adoption: Influencing Factors, Challenges, Value

B2B leaders say economic climate is the top factor influencing marketing spend, whereas B2C leaders say corporate financial performance is the top factor influencing spend, according to recent research from The CMO Council and Zeta Global.

Demand Generation

Five Sales Enablement Tips for the AI Era

Learn how AI is transforming sales enablement with these five practical tips. Improve your team's efficiency and effectiveness. Read more.

Martech

Unlock the Power of First-Party Data With the CDP Approach

Learn why customer data platforms (CDPs) are crucial for leveraging first-party data to improve marketing strategy and customer engagement. Read more.

Email Marketing

How to Get Your Emails Seen, Read, and Acted On: Deliverability and Testing Tips

Learn how to boost your email deliverability and engagement. Discover effective tips for testing to ensure your emails are seen and acted on.

B2B Marketing Resources

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