Resources for Marketing Professionals: Page 4

Marketing Strategy

The Top Challenges Businesses Face With Data Integration

Security and governance are the biggest obstacles businesses face when trying to integrate data from various sources, according to recent research.

Career Development

Cultivating an Internal Team of Thought Leaders Will Help Promote Your Brand

Learn the benefits of developing internal thought leaders to build trust and enhance your B2B brand's reputation. Read more.

Advertising & Promotions

The Reach Fallacy and ROI: The Economics of a Fundamental Ad Metric

Explore the pitfalls of focusing on advertising reach and learn how to improve the ROI of programmatic campaigns with better targeting and real-time data. Read more.

Artificial Intelligence

Five Ways to Use AI to Improve Your Advertising Strategy and Impact

Discover how AI is transforming ad optimization, creative strategies, and audience targeting to deliver impactful advertising results. Find out more.

Marketing Strategy

The Top Small Business Marketing Channels, Tactics, and Trends

Which marketing channels and tactics are driving the best results for small businesses in 2024? To find out, researchers conducted a survey among 400 small business owners and small business marketing managers in the United States.

Marketing Content

What Triggers B2B Tech Firms to Create New Content

What motivates B2B technology firms to create new pieces of content? Do these motivations vary by business type and size? To find out, researchers surveyed 450 marketing executives who work for B2B or B2B-B2C hybrid technology companies.

Account-Based Marketing

B2B Marketers Own 70% of the Buying Journey. Why Aren't They Acting Like It?

Learn how B2B marketers can strategically guide buyers through the buying journey and align efforts with Sales to boost revenue. Read more.

Measurement & Analytics

Considerations for Measuring Your B2B Influencer Marketing Effectiveness and ROI

Understand how to assess the ROI and effectiveness of your B2B influencer marketing campaigns. Learn more.

Marketing Management

The Strain on B2B CMOs: Pressure, Layoffs, and Longer Deal Cycles

Most B2B CMOs say the pressure of their job has affected their wellbeing over the past year, and many say they're grappling with tough challenges, including layoffs and longer deal cycles, according to recent research.

Demand Generation

How to Unlock New Upselling Opportunities: The Case of E-Gift Cards

Discover how to maximize revenue potential by upselling to current customers. This article highlights the example of e-gift cards for enhancing your upselling efforts. Read more.

Marketing Strategy

Leveraging Partnerships for Growth in B2B Business

Explore the role of strategic partnerships in driving B2B growth, from thriving in business ecosystems to enhancing market positioning to expanding product portfolios. Unlock your company's growth potential. Read more.

Advertising & Promotions

Global Ad Spend Outlook for 2024-2026

Global ad spend is on course to grow 10.5% this year—as well as 7.2% in 2025 and 7% in 2026—according to recent research.

Branding

Why Marketing Leaders Should Care About Brand Valuation

Learn why brand valuation is an essential tool for marketing leaders to measure long-term effectiveness and make informed strategic decisions. Explore more.

Marketing Content

Google Wants You to Date Other Organic Platforms. Take Them Up on It.

Explore why focusing your organic content strategy on non-Google platforms is a smart move, and discover actionable steps to take. Learn more.

SEO

Do Google Searches Still Lead to Clicks in 2024?

What share of Google searches deliver clicks to the open Web (organic results that aren't paid ads or that aren't owned by Google)? To find out, researchers analyzed clickstream panel data from the United States and Europe.

Marketing Strategy

Essential Attributes of Successful Multichannel Marketing Strategy

Senior marketers consider data quality and accurate measurement as the keys to multichannel marketing success, according to recent research.

Artificial Intelligence

The Crawl, Walk, Run of AI in the Advertising Creative Process

See how generative AI is reshaping the advertising creative process, from data analysis to real-time optimization. Learn more.

Marketing Strategy

Why AI in B2B Marketing Is Essential for Survival and Success: Benefits & Strategies

Review how AI is reshaping B2B marketing through enhanced personalization, automation, and data-driven strategies. Learn more.

Branding

What Is Brand Differentiation and How Does It Boost Customer Trust?

Learn how to make your brand stand out by employing proven differentiation strategies that build customer trust and loyalty. Read more.

Marketing Strategy

Building a Partnership Strategy for Successful Global Expansion

Partnerships are a powerful way for brands to expand globally, offering cost-effective solutions, local expertise, and audience reach. Learn more.

B2B Marketing Resources

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