Resources for Marketing Professionals: Page 32

Marketing Strategy

Five Trends Reshaping B2B Marketing Leadership in 2023

From an uncertain economy to new customer expectations, the B2B marketing function—and the job of the B2B CMO—is shifting, quickly. Here's how to make sure those changes lead to better marketing and faster growth.

Social Media Marketing

Is B2B TikTok Right for Your Business? Three Questions to Ask

TikTok is full of flashy ads (and cute dog videos), but a large part of brand presence on the platform is B2C. So, is B2B TikTok even a thing? It certainly can be, if you plan ahead and do it right.

Public Relations

Four Ways Marketing and PR Can Drive Business Success Together

Are your PR and marketing departments butting heads? It happens. But as in every case, companies have greater success when the two departments work together. Check out four tips for uniting marketing and PR pros.

Career Development

Four Ways Marketers Can Increase Their Productivity

The trials of remote work and multiple meetings can make being productive more difficult than ever. Check out these four tips for increasing your productivity.

Marketing Strategy

The Pros and Cons of Printed Marketing Materials

Many marketers say they value that printed marketing materials such as brochures enable them to provide a physical copy of information, but they also say they worry that people simply throw those materials away, according to recent research.

Public Relations

The Political Gap Between PR Pros and the US Population

Public relations professionals are much more likely to say they are politically progressive compared with the general population of the United States, according to recent research from the NYU School of Professional Studies and PR Week.

Marketing Strategy

Customer Marketing: The Key to Surviving the Economic Downturn

There's no better time than a looming recession to double-down on marketing to current customers. Get some techniques for doing so in this article.

Marketing Strategy

How to Increase Customer Referrals

Referrals from satisfied customers are a great source of new business. So how do you increase their numbers? Get ideas in this article.

B2B Marketing Resources

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