B2B Marketing Resources

Data Draws the Big Picture: Why and How to Use Data Visualization
Marketing Content

Data Draws the Big Picture: Why and How to Use Data Visualization

The amount of data used by marketers has grown exponentially in recent times. But data is only as good as what information you can derive from it. Enter data visualization.

To Create Engaging Content, Your Marketing and Creative Teams Need to Be Strategic Partners
Marketing Management

To Create Engaging Content, Your Marketing and Creative Teams Need to Be Strategic Partners

Visual, interactive design is increasingly important for marketers looking to make the most of the moment. But asking designers what they think shouldn't be an afterthought—get them involved at the onset of campaign planning.

The Most Important Tech and Societal Trends for Marketers in 2023
Martech

The Most Important Tech and Societal Trends for Marketers in 2023

Marketers say they expect AI to be the most important emerging tech of 2023 and the potential impact of a recession to be the most important societal trend, according to recent research from WARC.

The State of Ethnic Diversity in the Marketing Industry
Marketing Management

The State of Ethnic Diversity in the Marketing Industry

The marketing and advertising industries are steadily becoming more ethnically diverse, though some segments are still significantly underrepresented in senior-level positions, according to recent research.

The Nine Most Common Brand-Positioning Mistakes
Branding

The Nine Most Common Brand-Positioning Mistakes

Brand-positioning is an involved, complex process that, if done incorrectly, can lead to a "meh" result. That's the last thing your company wants. This article outlines nine common mistakes to avoid.

Customer-Centric Companies Win in Recessions: How Customer Insight Cushions Downturns and Speeds Recovery
Marketing Strategy

Customer-Centric Companies Win in Recessions: How Customer Insight Cushions Downturns and Speeds Recovery

Although cutting back on marketing is a kneejerk reaction to a struggling economy, history teaches us that companies' keeping focused on customers is what keeps them afloat. Here are four major reasons for that.

Seven Ways Management Accounting Can Benefit Your Marketing Operations
Marketing Management

Seven Ways Management Accounting Can Benefit Your Marketing Operations

You might think Marketing and Accounting have nothing to say to each other. But you'd be wrong. Seven ways wrong, according to this article, which outlines how Marketing Ops can benefit greatly from Accounting's involvement.

The Biggest Obstacles to Succeeding With Data-Driven B2B Marketing
Marketing Strategy

The Biggest Obstacles to Succeeding With Data-Driven B2B Marketing

Senior B2B marketing and sales professionals say inaccurate customer data is the biggest impediment to succeeding with data-driven marketing, according to recent research from Dun & Bradstreet.

The Content Roadblock: How Inefficient Workflows Affect Creative Teams
Marketing Content

The Content Roadblock: How Inefficient Workflows Affect Creative Teams

Less than a quarter of content and creative professionals say their organization's workflows are very efficient and that their approval processes are extensively organized, according to recent research from Canto and Ascend2.

AI for Business and Marketing: What's Possible (And What's Not)
Artificial Intelligence

AI for Business and Marketing: What's Possible (And What's Not)

If you're intrigued by AI but also confused, start learning here! This article, the first in a planned series on AI, covers basic terminology and possible ways to prioritize your investment. Let's learn!

How Long Will Your Rebrand Take? Six Factors to Consider When Developing Your Timeline
Branding

How Long Will Your Rebrand Take? Six Factors to Consider When Developing Your Timeline

It's time for a rebrand! But wait, not so fast. You'll need a carefully crafted schedule to make sure everything goes smoothly. These are six things you'll need to consider.

Four Pillars of Brand and Marketing Operations: Support Your Team Members Wherever They Are
Marketing Management

Four Pillars of Brand and Marketing Operations: Support Your Team Members Wherever They Are

It's natural for your brand and marketing operations to experience strain, but remote work can make smooth processes harder than ever. This article breaks down four areas you can focus on to address the problems.

What Third-Party Cookies' Delayed Demise Means for Marketers
Marketing Strategy

What Third-Party Cookies' Delayed Demise Means for Marketers

A few months ago, Google announced a delay to its blocking of third-party cookies... again. We keep preparing, and the deadline keeps getting pushed back. Given that additional time, how should we be spending it?

Digital Marketing Across Borders: How to Reach a Multilingual Audience
Marketing Strategy

Digital Marketing Across Borders: How to Reach a Multilingual Audience

Becoming a multilingual company is much more complex than just putting all your copy through Google Translate. Explore tips on how to successfully expand into multinational markets.

The Types of Social Media Content Employees Are Most Likely to Share
Social Media Marketing

The Types of Social Media Content Employees Are Most Likely to Share

Workers say the social content types they are most likely to share from their employer are educational posts and updates about employees, according to recent research from Sprout Social.

How Much Content Marketers Make: Salaries for Seven Positions
Career Development

How Much Content Marketers Make: Salaries for Seven Positions

How much do content marketers make in 2022? To find out, Managing Editor surveyed 305 content marketers, most of whom are based in the United States.

DIY vs. Professional Video Production: A Brief Guide
Marketing Content

DIY vs. Professional Video Production: A Brief Guide

We've all seen them: videos that really should have had professional production value. The lighting is bad, there's a broom in the background, or a dog is barking off-screen. But what about when DIY video works fine? This article breaks down the differences.

2023 Salary Guide: Must-Know Insights and Trends for Marketers
Marketing Management

2023 Salary Guide: Must-Know Insights and Trends for Marketers

The proliferation of remote work and trends such as The Great Resignation have had a big impact on the job market. Check out what Robert Half learned from its latest survey about salaries, hiring, and ways to keep employees happy.

Customer Benefits: A Brief Introduction to Why Customers Buy Your Products
Marketing Strategy

Customer Benefits: A Brief Introduction to Why Customers Buy Your Products

When as a marketer you identify and focus on benefits, you ensure that you are focusing your attention on what customers are really buying; as a result, you don't waste money and energy in your marketing efforts.

Perceptual Maps and Competition: How to Understand and Improve Your Position in the Market
Marketing Strategy

Perceptual Maps and Competition: How to Understand and Improve Your Position in the Market

Perceptual maps are the only way to understand what your position is in the market and how the market views you vs. your competitors. In fact, if you don't have a perceptual map, you're flying blind.

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