Resources for Marketing Professionals: Page 30

Social Media Marketing

Wither Facebook? The Social Platforms Used Most in 2023

Facebook is by far the social platform Americans say they use most often, but its popularity is waning and use varies widely among different age groups, according to recent research.

Artificial Intelligence

ChatGPT Is Everywhere. Here's How to Keep Your PR Job.

AI will only replace you if your pitches and marketing copy are as wooden as those crafted by... well, a robot. It's time to embrace your humanity.

SEO

Tech, AI, and Marketing: The Evolution of SEO Strategy

Even among the proliferation of AI and tech tools, focusing on business goals and the marketing side of SEO strategy is the way to win. Here's why that's the case.

Marketing Strategy

Three Ways to Increase Customer Engagement

Keeping your customers engaged can be a challenge in a world overflowing with products and content and experiences created around those products—and all of that vying for your customers' attention. Here are three tactics that can help increase engagement.

Marketing Strategy

The New Customer Journey: How to Reach B2B Buyers

To keep up with evolving buyers, sellers need to better understand the new customer journey. Here's what that means today.

SEO

How to Get SEO Right for Your SaaS Business: Three Strategic Elements

Subscription services such as SaaS companies depend on organic rankings for prospects to find them. This article breaks down good SaaS SEO into three major elements.

Communications

Why Tone Matters More Than Ever in Business Communication

As teams are becoming more dispersed, the tone of written business communication is becoming increasingly important, according to recent research from Grammarly.

Marketing Content

What Senior Tech Leaders Look for in B2B Content

When searching for content related to B2B vendors, senior leaders at enterprise tech companies say they are most concerned with whether the information will help them meet a specific goal, according to recent research.

Marketing Strategy

In the Age of Automation, Focus on Strategy: Agency Best-Practices

To differentiate themselves from marketing automation tools, agencies (and marketers, more generally) need to focus on how they can provide unique, long-term value. Here are three ways to do that.

Marketing Strategy

How to Recognize When It's Time to Expand Into New Digital Marketing Channels

Marketers and advertisers often invest exclusively in Google and Facebook advertising to find, engage, nurture, convert, and retain their customers. Should they branch out? This article weighs the pros and cons.

Event Marketing

How to Use Contingency Planning to Future-Proof Your Event Strategy

You've had your event planned for months—but suddenly one of the speakers can't make it! Crisis! To prevent panic every time that happens, it's best to incorporate contingency planning into your event planning.

Marketing Content

Five of the Most Common Content Marketing Mistakes—And What to Do Instead

Don't make basic content marketing blunders. Check out this list of gaffes that happen more often than they should.

Marketing Strategy

Direct Mail Marketing in 2023: Top Challenges and Trends

Enterprise marketers say their top challenges with direct mail campaigns are poor response rates and bad address data, according to recent research.

Marketing Strategy

The Top Priorities of CMOs at Enterprise B2B Firms

Chief marketing officers at enterprise B2B companies say their top strategic goals are to improve the customer experience, ensure their teams have the right skills, and generate leads/sales, according to recent research.

Artificial Intelligence

Are You There, ChatGPT? It's Me, Marketing.

Everyone has questions about whether, when, and how to use ChatGPT for marketing. Aside from the sense of wonder that tech is crafting sentences, what does it really bring to the table? One marketing department did some experimenting to find out.

Marketing Strategy

How Customer Journey-Mapping Guides Brand Growth

Journey-mapping not only helps build empathy with your audience but also optimizes the experience to increase the likelihood of getting them to convert, purchase, join, or engage with your brand. Here's how to get started.

Marketing Content

The Future Is Now: Five Forward-Thinking Marketing Content Growth Areas

The buzz about content creation is that AI is going to start doing it for us. That's not really the case—although it will certainly change the game, together with several other forms of tech that are influencing content growth.

Email Marketing

Five Ways to Realign Your Email Marketing to Your Overall Business Goals in 2023

It's always a good time to fine-tune your email marketing. Tactics that may have seemed brand new in previous years have become table stakes in 2023.

Marketing Content

What Slows the Creative Process Down

Marketers and creatives say the top things that slow the creative process down are waiting for feedback and chasing down approvals, according to recent research.

Career Development

LinkedIn Data: The 10 Most In-Demand Marketing and Sales Skills

Social media expertise is the most in-demand marketing skill and customer service expertise is the most in-demand sales skill, according to recent research from LinkedIn.

B2B Marketing Resources

Subscribe to the MarketingProfs Today newsletter