Resources for Marketing Professionals: Page 30

Branding

Less Humor, More Inspiration: The Messaging People Want From Brands

People increasingly want brand messaging to be motivational and reassuring, according to recent research from Attest.

Career Development

Unlearn So You Can Succeed: Why (And How) You Should Rewrite Your Playbook

It seems natural to move beyond ways of thinking that haven't worked. But business leaders also need to be able to let go of tactics that have worked in the past so they can start fresh in a new role.

Martech

Martech 2023: Three Trends to Expect

In 2022, several technologies cemented their marketing viability. In 2023, we'll start to see those technologies live up to their potential, argues this article.

Marketing Content

Your First New Content Marketing Tool for 2023 Should Be Your Sales Team

Before you invest in new content tools this year, try poking your salespeople for information and inspiration. Their conversations with prospects can hold the key to content that converts.

Marketing Strategy

What Keeps Senior Marketers Up at Night?

Senior marketers say demands for ROI, work-from-home issues, and macroeconomic concerns are among the many work worries that keep them up at night, according to recent research.

Social Media Marketing

Marketers' Top Worries About Twitter

Marketers say their top concern about Twitter is that hate speech will become more prevalent, according to recent research from Capterra.

Artificial Intelligence

Marketing at the Speed of Thought: AI Use Cases for Four Content Types

We've all heard it: AI is here, you need to use AI, incorporate AI into your business. But in the case of marketing, what exactly do you use it for? Here are practical applications for AI across four content types.

Marketing Content

How to Create a B2B Marketing Podcast (And Why You Should)

If you've been resisting adding podcasts to your B2B marketing strategy, 2023 is the year to change that. Podcasts are popular, they have a low barrier to entry, and they appeal to audiences you might not otherwise reach. Here's a guide to creating your own podcast.

Public Relations

Top 5 PR Trends to Watch in 2023

In the midst of layoffs and economic uncertainty, what tactics will public relations firms turn to in the new year? Check out these five possibilities.

Marketing Management

Data Providers Need to Allow Independent Audits. Here's Why.

It's easy to audit your own first-party data. But what about data you purchase from a provider? Can you verify its quality? An independent audit can.

Public Relations

What Journalists Appreciate Most About PR Pros (And What Needs Improvement)

Members of the media say the characteristic they appreciate most in PR professionals is understanding what journalists need, and the characteristic that needs the most improvement is also understanding what journalists need.

Email Marketing

How Much Time Do People Typically Spend Looking at an Email?

The average amount of time people spend reading an individual email has steadily declined over the past four years, according to recent research from Litmus.

Marketing Strategy

Three Predictions for B2B Marketing in 2023

Web3 was all the rage in 2022, from crypto to the metaverse. But will the B2B world plunge deeper into such technologies in 2023? This article argues no.

Account-Based Marketing

Think Outside the Office: Reach B2B Decision-Makers at Home

Not many people talk about "going into the office" anymore because so many offices are at home. Marketers need to refine their targeting strategies accordingly—to reach beyond job-related channels and meet prospects as they engage in everyday activities.

Marketing Strategy

The Future of SaaS Sales Lies in Interactive Demos and Product-Led Growth

Today's B2B buyers mostly want to be left alone to make their own decisions during their customer journey. Providing them with interactive content and product demos enables them to do just that.

Social Media Marketing

How to Use Instagram Landing Pages for Increased Engagement

Social media engagement often depends on clicks. But on Instagram, where you only get your "link in bio," those clicks are harder to come by. This article shares the benefits of a brand landing page.

Career Development

2023 Salary Guide: Pay Forecasts for Marketing, Content, and PR Positions

The median starting salary for a corporate chief marketing officer in the United States is expected to be $175,500 in 2023, according to recent research from Robert Half.

Marketing Strategy

The Top Strategies B2B Marketers Plan to Explore in 2023

B2B marketers say AI/automation is the top strategy they plan to experiment with more in 2023, according to recent research from Sagefrog.

Branding

Six Ways to Build Brand Influence Using Thought Leaders in Your Organization

Although their influence is broadly felt, thought leaders aren't magical beings. They're just people—like you. Here are six ways regular people can increase their company's influence with thought leadership.

Email Marketing

Picking the Right Email Sender Name: Brand or Person?

When people scroll through their email inboxes, they're looking for names they recognize, so it might not be the best idea to use a person's name in the sender field—unless that person has an established relationship with the customer. See the arguments for and against.

B2B Marketing Resources

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