Resources for Marketing Professionals: Page 27

Marketing Strategy

You're So Vain: The 'Me, Me, Me' POV—How to Avoid the Most Common Sin in Marketing

Determined to wax ecstatic on your company's shiny new offering—at the cost of customer voices? You might be suffering from marketing myopia.

Marketing Content

The Podcast Audience: Demographic Trends for 2023

The podcast audience in the United States has more than tripled in size over the past decade, according to recent research from Edison Research.

Public Relations

What Leaders Would Change About Their Crisis Communications Plans

Most business leaders who have been through a crisis say they would practice their communications plan more in advance, use more communications tools, and broaden the scope of their communications plan, according to recent research.

Marketing Strategy

Good or Bad? What We Can Learn From Nicolas Cage About Sales Enablement

Can sales enablement be empathetic, helpful, and privacy-minded? Marketers have to get over some awkward hurdles first... And they can do that with a little help from Nicolas Cage.

Marketing Strategy

Digging in the Wrong Place: Misunderstanding Where SaaS Growth Comes From (Article 1 of 3)

SaaS companies grow fast. At first, the growth originates from winning deals. But over time, most of the growth comes from somewhere else.

Marketing Strategy

How to Market Your Agency During a Recession

When the economy tanks, companies often cancel outsourced creative and try to do everything in-house. Get tips on how to market your agency and make the best of an economic downturn.

Marketing Content

How Promotional Should Marketing Content Be?

Most long-form content is meant to help readers and prospects solve a problem, and it's best not to oversell your brand when creating it. But when should you start slipping in mentions of your solution? When is it time to get promotional?

Websites

Speed It Up: What Frustrates Business Website Visitors

Visitors to business websites encounter frustrations such as slow load speeds and nonresponsive elements in more than a third of their sessions, according to recent research from Contentsquare.

Social Media Marketing

Wither Facebook? The Social Platforms Used Most in 2023

Facebook is by far the social platform Americans say they use most often, but its popularity is waning and use varies widely among different age groups, according to recent research.

Artificial Intelligence

ChatGPT Is Everywhere. Here's How to Keep Your PR Job.

AI will only replace you if your pitches and marketing copy are as wooden as those crafted by... well, a robot. It's time to embrace your humanity.

SEO

Tech, AI, and Marketing: The Evolution of SEO Strategy

Even among the proliferation of AI and tech tools, focusing on business goals and the marketing side of SEO strategy is the way to win. Here's why that's the case.

Marketing Strategy

Three Ways to Increase Customer Engagement

Keeping your customers engaged can be a challenge in a world overflowing with products and content and experiences created around those products—and all of that vying for your customers' attention. Here are three tactics that can help increase engagement.