Resources for Marketing Professionals: Page 21

Branding

Brand + Demand: Taking B2B Marketing From Cost Center to Value Center

Companies are fighting to survive, and Marketing needs to be more than a cost center. Although it's easy to preach about the value of brand marketing, the rubber needs to meet the road in practical execution and deliver tangible results.

Marketing Management

How to Attract and Retain Top B2B Marketing Talent

The job market has been volatile recently, see-sawing between pandemic layoffs and the "Great Resignation." This article looks at the company characteristics that help attract and then retain B2B marketing talent.

Email Marketing

Beyond Open Rate: Eight Metrics for More Effective Email Marketing

Was your campaign email opened? If the recipient just deleted it anyway, maybe it doesn't matter. Try shifting your email measurements to these eight metrics instead.

Social Media Marketing

10 Simple Ways to Get More B2B Leads From Instagram

Are you closing the door on Instagram leads? Get their attention and invite them in using these 10 simple tactics.

Social Media Marketing

Which Types of Social Media Posts Get the Most Interactions?

Which types of social media posts tend to get the most interactions (likes, comments, and shares) for businesses on Facebook, Instagram, and Twitter? To find out, Emplifi examined data for millions of posts in various formats (video, image, reel, link, etc.).

Branding

The Boomerang Brand: Five Ways to Avoid It and One Time to Embrace It

Brand launch. Brand refresh. Rebrand. You know the drill. But what do you do when the best brand option was one you left behind?

Marketing Content

SaaS Case Study Marketing Trends for 2023

Most software-as-a-service (SaaS) marketers say text is the format they use most for their case studies, but that they want to create more video case studies in 2023, according to recent research from Uplift Content.

Marketing Strategy

Customers as 'Assets': Speaking the C-Suite's Language

Speaking the language of the C-suite not only enhances marketers' credibility but also increases chances for getting meaningful resources for carrying out important marketing activities.

Marketing Strategy

Your Guide to B2B Appointment-Setting for Better Sales

One friend says, "Let's get dinner some time." Another friend says, "Let's get dinner Tuesday at 7PM." You can already tell the second friend is more interested—and the same principle applies to setting sales appointments.

Demand Generation

How to Make Thought Leadership a B2B Demand-Gen Dynamo

Does your thought leadership contribute to marketing, or is it just amorphous posturing that makes you sound smart? (Spoiler: that wouldn't really be thought leadership, anyway.) Here's how to infuse actual demand gen into your leadership content.

Marketing Management

How Employers' Political Stances Affect Recruiting and Retention

A significant share of workers say they would be deterred from taking a job offer if the company takes a political stance contrary to their own, according to recent research from Hi Bob.

Marketing Strategy

Key Considerations When Building an Online Community

Slack and Discord are the titans of online community at the moment—particularly for businesses looking for easier ways to communicate. But they're not the only options. As illustrated by (naturally) Nicolas Cage, sometimes the obvious choice isn't the right one for you.