Resources for Marketing Professionals: Page 20

Customer Experience

Closing the Loop: How to Deliver Personalized CX at Scale, Even Across Channels

To prevent avoidable churn, businesses must improve their service at every point, on every channel. Sounds easy, right? Not so much. But multichannel, personalized CX could be the key.

Artificial Intelligence

How Attitudes Toward AI Vary Among Countries and Demographics

Just over half of people globally say artificial intelligence has more benefits than drawbacks, and attitudes vary widely among countries and demographics, according to recent research from Ipsos.

Artificial Intelligence

Marketers' Biggest Concerns About AI

Marketing and comms pros say their biggest concern about using artificial intelligence tools for work is the potential for disseminating misinformation/inaccurate information, according to recent research from The Conference Board.

Marketing Strategy

What Nicolas Cage Can Teach Us About the Challenger Sale

Formulaic approaches feel safe. But you need to get uncomfortable to take control of your audience. Some cues from Nicolas Cage can help you do the Challenger Sale right.

Artificial Intelligence

ChatGPT vs. Bard: The Future of Google's Search Dominance

Google debuted an early AI product, Bard, that isn't quite up to par with its competitors—namely ChatGPT. Will that affect Google's search dominance? This article explores some possibilities.

Marketing Management

Marketing Has a Data Problem, and Here's What Can Fix It

Marketing leaders have plenty of data on their plate, but many aren't yet able to convert it into the insight they require to perform better. Get some tactics from this article.

Customer Experience

How to Deliver (And Improve) the Connected Customer Experience

Learn the basics of the connected customer experience and five approaches to delivering omnichannel experiences at every opportunity.

Artificial Intelligence

15 Billion and Counting: The Surge of AI-Generated Images Online

More than 15 billion images have already been created using text-to-image AI tools since 2022, according to recent research from Everypixel.

Customer Experience

Speed It Up: What Makes Customer Support Experiences Good

People say the most important aspect of a good customer support experience is that the company respond quickly, according to recent research from Verint.

Branding

Research: Now Is the Time for Brand Marketing (And Why Data Matters for Brand Marketers)

When the world gets chaotic, people turn to what feels safe and familiar. A trustworthy, familiar brand can be the bedrock that keeps your business stable.

Public Relations

How to Tie Media Pitches to Pop Culture

If you find yourself moaning about something "everyone is talking about," it may be a good time to use that something to benefit your PR strategy. Just don't push too far outside your client's wheelhouse.

Measurement & Analytics

The Fight Against Bot Traffic: Three Ways Marketing and Security Can Partner

You've got a great signup conversion rate! Except... nope, those are full of bots. But what about all that traffic to... nope. Also bots. Sound familiar? Working with the security team can help.

Customer Experience

A Five-Step Framework for ROI From Personalized Customer Experiences

Although its importance is never denied, "personalization" in marketing can be such a nebulous word. Is it even measurable? How do you find out whether it affects the bottom line? Check out this five-step guide.

Artificial Intelligence

How Marketing AI and Automation Are Helping Small Businesses

Small business owners who are using AI and automation for marketing say the technologies are helping them in many ways, including to improve efficiency and boost growth, according to recent research from Constant Contact and Ascend2.

Event Marketing

The State of In-Person B2B Events in 2023

Is attendance up at in-person B2B events? What are organizers' key goals and challenges in 2023? Bizzabo surveyed 1,757 people who organize in-person B2B events, such as conferences.

Marketing Content

Nine Strategic Content Repurposing Tips

The benefits of repurposing content are well-known. But you can't just pick a random blog post off your website and convert it into a random content format. Keep your repurposing strategic with these nine tips.

Event Marketing

10 Essential Tips for Successful Event Marketing

In-person events are back! Has it been a while since you've set up a booth and offered free swag? Never fear—this article shares 10 essential tips for making your event a success.

Top 3 AI Tools for High-Quality Content Creation

Artificial Intelligence

Healthcare SEO Trends for 2023: AI to the Rescue?

Most healthcare digital marketers say they believe generative AI programs such as ChatGPT will improve search engine optimization (SEO), according to recent research from Tebra.

Marketing Content

Why Thought Leadership Content Fails

Senior executives say the top reasons thought leadership content tends to fail are faulty methodologies and a lack of internal buy-in, according to recent research from Bospar and Reputation Leaders.

B2B Marketing Resources

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