B2B Marketing Resources

Top 10 Phrases Americans Most Regret Using at Work and in Personal Relationships
Career Development

Top 10 Phrases Americans Most Regret Using at Work and in Personal Relationships

What do Americans really regret saying at work and in their personal lives? Which phrases in general are the most triggering or calming? To find out, researchers surveyed 996 people in the United States age 18 and older.

B2B Tech Marketers' Budget Expectations for 2024
Advertising & Promotions

B2B Tech Marketers' Budget Expectations for 2024

Most marketers who work for B2B technology firms expect their marketing spend to increase this year, according to recent research.

AI Skills: The Competitive Edge Marketers Can't Afford to Ignore
Artificial Intelligence

AI Skills: The Competitive Edge Marketers Can't Afford to Ignore

Generative AI is undeniably having an impact on every facet of business (and our lives), and that certainly includes marketing. For marketers, adapting to and embracing genAI is not just an option, it's a necessity.

Navigating the Marketing AI Landscape of 2025: Four Trends
Artificial Intelligence

Navigating the Marketing AI Landscape of 2025: Four Trends

In the new year, one thing is clear: Artificial Intelligence (AI) is at the forefront of the marketing conversation. As we move into 2025, the marketing landscape will be shaped by four trends.

Martech 2024: Three Trend Predictions
Marketing Strategy

Martech 2024: Three Trend Predictions

Another year in martech has passed at a blistering pace—with the discussion on new trends, technologies, and issues consuming our days. The author builds on his (mostly borne out) 2023 predictions about three martech trends.

Four B2B Content Types and When to Use Them in the Buyer's Journey
Marketing Content

Four B2B Content Types and When to Use Them in the Buyer's Journey

Helping potential buyers through their buying journey is a multipronged effort involving a blend of tactics and the right content for each step. This article explores four content types and their impact during that journey.

Nine Rebranding Myths and Misconceptions Debunked
Branding

Nine Rebranding Myths and Misconceptions Debunked

Although acceptance of rebranding is growing among business leaders, many remain plagued by misconceptions that leave them hesitant to embrace what is a powerful strategy. Here are nine rebranding realities that will dispel those misconceptions.

The Business Outlook for Marketing Agencies in 2024
Marketing Strategy

The Business Outlook for Marketing Agencies in 2024

Most marketing agencies expect business to be better in 2024 than in 2023, according to recent research.

Do Marketers Tell Stakeholders When They Use AI to Create Content?
Artificial Intelligence

Do Marketers Tell Stakeholders When They Use AI to Create Content?

Do marketers tell stakeholders when they use artificial intelligence tools to create content? How often are marketers using AI to create content?

How to Be a Gritty Marketer: Leverage Failure in the Search for Mastery
Career Development

How to Be a Gritty Marketer: Leverage Failure in the Search for Mastery

Considering how rapidly marketing is changing, including how reach is fracturing across a myriad of channels and platforms, there's a lot that's not in our control. What we can control is we react to inevitable failure. For gritty marketers, it can be the secret to marketing success.

Ethical Marketing Practices for Businesses of All Sizes
Public Relations

Ethical Marketing Practices for Businesses of All Sizes

An increasing number of customers want ethical products and services. That means marketers need to adopt more ethical marketing practices. Here's what you need to know—and do.

How to Scale Your Paid Search Ads: The Dual-Axis Framework
Advertising & Promotions

How to Scale Your Paid Search Ads: The Dual-Axis Framework

Scaling your PPC search ads efficiently—increasing advertising spend while maintaining performance—is crucial to growing revenue. Here are the pros and cons of horizontal and vertical ad scaling approaches. Discover which would work best for you.

How to Gain Managerial Approval for Your Go-to-Market Strategy
Marketing Management

How to Gain Managerial Approval for Your Go-to-Market Strategy

GTM captures the essence of B2B marketing and sales. The first critical step—the most vital element of any GTM planning—is to get management buy-in, which hinges on the quality and clarity of your GTM plan. Here's how to develop and communicate a solid plan.

Why B2B Salestech and Sales Enablement Tools Don't Meet Expectations
Martech

Why B2B Salestech and Sales Enablement Tools Don't Meet Expectations

B2B leaders say the most common reasons sales technologies don't meet their expectations are because of internal organizational issues rather than issues with the solutions themselves, according to recent research.

Is AI More Creative Than Marketers?
Artificial Intelligence

Is AI More Creative Than Marketers?

Is artificial intelligence more creative than marketers when developing content? Does AI-generated content tend to be of higher or lower quality compared with human-created content?

Fundamental Change Is Coming to B2B Marketing in 2024
Marketing Strategy

Fundamental Change Is Coming to B2B Marketing in 2024

The next few years will bring fundamental shifts to marketing. First things first, though: Prepare for what's to come in 2024 before looking further out into the future. Here's where 2024's most successful marketers and media agencies will direct their focus this year.

Knuckle Down in 2024: Three Predictions for Tough B2B Marketers
Marketing Strategy

Knuckle Down in 2024: Three Predictions for Tough B2B Marketers

The bad news is that marketing isn't going to get any easier in 2024. The good news is that your marketing output is sure to improve if you use these three predictions to work both smarter and harder in the new year. See what's ahead...

Top 7 SEO Mistakes in B2B SaaS
SEO

Top 7 SEO Mistakes in B2B SaaS

Many small B2B SaaS companies ignore SEO... and they are right to do so! But that's not the case for midsize and enterprise-level SaaS companies; for them, SEO is vital. All the more reason to avoid these seven common mistakes specific to B2B SaaS.

'Subtractive Innovation': Four Steps for More Efficient and Effective Marketing
Marketing Strategy

'Subtractive Innovation': Four Steps for More Efficient and Effective Marketing

Removing extra steps in a marketing process or streamlining your product by removing an unnecessary bell or whistle can lead to less friction and cost savings. A subtractive approach can help unlock new possibilities for producing better results.

The Paid Channels Marketers Plan to Increase Spend On in 2024
Advertising & Promotions

The Paid Channels Marketers Plan to Increase Spend On in 2024

Social media is the advertising channel marketers are most likely to increase spend on in 2024, and print is the channel marketers are most likely to decrease spend on, according to recent research.

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