Marketers say the biggest challenge they face with marketing attribution is a lack of expertise, according to recent research.
Discover how a strategic conversion copywriting process maximizes engagement, aligns messaging, and boosts marketing campaign ROI. Refine your process for success. Read more.
Learn how PMO practices streamline CRM campaigns, enhancing efficiency and engagement, and explore ways to optimize resources effectively. Read more.
The share of media time spent online by Baby Boomers has jumped 20+ percentage points over the past decade, according to recent research.
Rising subscription prices are challenging businesses to balance profitability with customer satisfaction. Discover strategies to manage subscription price increases effectively, balancing customer retention and revenue growth. Read more.
What's the median conversion rate for landing pages in 2024? How do conversion rates vary among industries, traffic sources, and devices? Is reading ease correlated with a better conversion rate?
Explore JPMorgan Chase CEO Jamie Dimon's views on AI, with highlights of what he gets right and key aspects he overlooks. Read now!
SMB owners say increasing search visibility is the top website improvement they want to make over the next year, according to recent research from Duda.
Learn how PR teams can tackle today's media challenges with fresh strategies, expanded content opportunities, and smart tools. Get tips to make an impact. Read more.
Discover how AI-powered search is changing B2B marketing. Adapt your strategy for context, personalization, and ethics. Stay competitive... Read now!
Most business decision-makers say B2B ads on LinkedIn have clear messaging but lack emotional appeal, according to recent research.
Discover how buying signals from B2B events can fuel targeted marketing and sales strategies, improving engagement and driving growth. Learn more.
Discover how the FTC's crackdown on deceptive AI claims affects marketing, why transparency matters, and how brands can ethically incorporate AI. Read more.
What do B2B marketers hope to accomplish by investing in artificial intelligence solutions? Which tasks are they currently using AI for? To find out, researchers surveyed 500+ B2B marketers.
Which types of marketing technology are replaced most often? Why do marketers decide to replace martech solutions? To find out, researchers surveyed 496 marketers from around the world.
Dirty data costs B2B marketers budget, leads, and accuracy. Learn how to identify, clean, and prevent it from disrupting success. Read more.
With an emphasis on transparency regarding how leads are gained, stored, and used, marketers can elevate their content syndication strategy and ensure it's helping to drive higher revenue and conversions.
Discover the future of the "positionless" marketer in an AI-driven world, where adaptability and cross-functional skills are essential. Learn more.
What will B2B marketers in the United States be increasing their spend on in the coming years? Which tactics and strategies do they think will grow in importance? To find out, researchers conducted a survey and analyzed marketing spend data.
Learn how AI adoption can enhance marketing efficiency, attract customers, and build market leadership. Start making AI work for you. Read more.