B2B Marketing Resources

Jamie Dimon on AI: What He Gets Right, and What He Leaves Out

Jamie Dimon on AI: What He Gets Right, and What He Leaves Out

Explore JPMorgan Chase CEO Jamie Dimon's views on AI, with highlights of what he gets right and key aspects he overlooks. Read now!

The Media Landscape Is Shrinking, Can PR Adapt?

The Media Landscape Is Shrinking, Can PR Adapt?

Learn how PR teams can tackle today's media challenges with fresh strategies, expanded content opportunities, and smart tools. Get tips to make an impact. Read more.

What SMBs Want From Their Websites

What SMBs Want From Their Websites

SMB owners say increasing search visibility is the top website improvement they want to make over the next year, according to recent research from Duda.

How Decision-Makers Perceive B2B Ads on LinkedIn

How Decision-Makers Perceive B2B Ads on LinkedIn

Most business decision-makers say B2B ads on LinkedIn have clear messaging but lack emotional appeal, according to recent research.

The New Age of AI-Powered Search: How B2B Marketers Can Keep Up

The New Age of AI-Powered Search: How B2B Marketers Can Keep Up

Discover how AI-powered search is changing B2B marketing. Adapt your strategy for context, personalization, and ethics. Stay competitive... Read now!

Beyond Event Attendance Metrics: Capture Buying Signals With a Little Help From AI

Beyond Event Attendance Metrics: Capture Buying Signals With a Little Help From AI

Discover how buying signals from B2B events can fuel targeted marketing and sales strategies, improving engagement and driving growth. Learn more.

How Brands Can Responsibly Roll Out AI as Government Regulations Tighten

How Brands Can Responsibly Roll Out AI as Government Regulations Tighten

Discover how the FTC's crackdown on deceptive AI claims affects marketing, why transparency matters, and how brands can ethically incorporate AI. Read more.

Why B2B Marketers Are Investing in AI

Why B2B Marketers Are Investing in AI

What do B2B marketers hope to accomplish by investing in artificial intelligence solutions? Which tasks are they currently using AI for? To find out, researchers surveyed 500+ B2B marketers.

Martech Replacement Trends in 2024

Martech Replacement Trends in 2024

Which types of marketing technology are replaced most often? Why do marketers decide to replace martech solutions? To find out, researchers surveyed 496 marketers from around the world.

The Hidden Saboteur: How Dirty Data Undermines Your B2B Marketing (And What to Do About It)

The Hidden Saboteur: How Dirty Data Undermines Your B2B Marketing (And What to Do About It)

Dirty data costs B2B marketers budget, leads, and accuracy. Learn how to identify, clean, and prevent it from disrupting success. Read more.

Turn Content Syndication Into a Lead- and Revenue-Generating Machine With Verified Account Engagement

Turn Content Syndication Into a Lead- and Revenue-Generating Machine With Verified Account Engagement

With an emphasis on transparency regarding how leads are gained, stored, and used, marketers can elevate their content syndication strategy and ensure it's helping to drive higher revenue and conversions.

For Marketers, AI Has Changed the Game: Be Positionless or Be Extinct

For Marketers, AI Has Changed the Game: Be Positionless or Be Extinct

Discover the future of the "positionless" marketer in an AI-driven world, where adaptability and cross-functional skills are essential. Learn more.

B2B Marketing Trends on the Rise: Tech, Events, Intent Data, and Video

B2B Marketing Trends on the Rise: Tech, Events, Intent Data, and Video

What will B2B marketers in the United States be increasing their spend on in the coming years? Which tactics and strategies do they think will grow in importance? To find out, researchers conducted a survey and analyzed marketing spend data.

Brands & Politics: Do People Want Brands to Weigh In More?

Brands & Politics: Do People Want Brands to Weigh In More?

Although people globally are torn over whether brands should weigh in on politics more, most say they have made brand choices to express their own personal politics, according to recent research.

Why Marketers Shouldn't Wait for the Perfect AI: Lessons From Apple's Delay

Why Marketers Shouldn't Wait for the Perfect AI: Lessons From Apple's Delay

Learn how AI adoption can enhance marketing efficiency, attract customers, and build market leadership. Start making AI work for you. Read more.

How European B2B Marketers Succeed With Authentic Marketing: Data Privacy and Trust

How European B2B Marketers Succeed With Authentic Marketing: Data Privacy and Trust

See how European B2B marketers are succeeding by prioritizing authenticity and data privacy best-practices. Discover takeaways for US marketers. Read more.

Why a Purpose-Driven Marketing Strategy Matters in B2B

Why a Purpose-Driven Marketing Strategy Matters in B2B

Learn how integrating purpose into your B2B strategy builds trust, strengthens client partnerships, and drives business growth. Read more now.

Do Recent College Grads Need Workplace Etiquette Training?

Do Recent College Grads Need Workplace Etiquette Training?

Most managers (81%) say recent college graduates would benefit from workplace training in various areas, such as receiving feedback and cellphone etiquette, according to recent research.

How to Stop Overpaying for Google Ads: Three Smarter Bidding Strategies

How to Stop Overpaying for Google Ads: Three Smarter Bidding Strategies

Discover effective strategies for optimizing Google Ads bidding to reduce wasted spend and boost campaign efficiency. Learn more.

Are Marketers Worried About Being Replaced by AI?

Are Marketers Worried About Being Replaced by AI?

Nearly half of marketers in the United States say they are worried AI will replace their job one day, according to recent research.

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