How are TikTok's generative AI tools helping B2B marketers enhance content creation, personalization, and engagement? Learn more.
More than one-fourth of public relations and communications professionals say they are already using generative AI tools to craft press release content, according to recent research.
Some 40% of small businesses in the United States are using AI tools in 2024, up from 23% in 2023, according to recent research.
Discover five use cases for AI that go beyond just generating content and instead help marketers drive more high-quality leads, qualified conversations, and revenue. Read more.
Explore how AI empowers businesses with strategic automation, personalized content, and data-driven decision-making. Start building your AI-driven strategy now. Read more.
Learn how marketing teams can combine AI and human expertise to enhance creativity, efficiency, and marketing performance. Read more.
A lack of education and training around artificial intelligence is the biggest barrier to AI adoption by marketing departments, according to recent research.
Discover how AI is transforming ad optimization, creative strategies, and audience targeting to deliver impactful advertising results. Find out more.
See how generative AI is reshaping the advertising creative process, from data analysis to real-time optimization. Learn more.
Review how AI is reshaping B2B marketing through enhanced personalization, automation, and data-driven strategies. Learn more.
Google remains in a powerful and dominant position in search despite the rise of AI-driven tools, according to recent research.
Explore how AI & technology and the human touch will together transform B2B customer experience, creating personalized interactions. Learn more.
Marketing leaders say the greatest challenge they face in executing a data-driven marketing strategy is targeting segmented audiences, according to recent research from Ascend2.
What major benefits are marketers reporting from the use of generative AI in their social media strategies? What are the top challenges they're facing?
These five actionable tips can help business leaders cultivate a people-centric company culture in the AI era. Read more.
Learn how AI is transforming sales enablement with these five practical tips. Improve your team's efficiency and effectiveness. Read more.
The number of marketing technology software products has grown exponentially over the past 13 years, according to recent research.
Most B2B marketing leaders say their teams have a moderate level of competency in using artificial intelligence applications, according to recent research from Demand Spring.
Discover key legal and ethical considerations for using AI in marketing from expert Ruth Carter. Follow these guidelines for compliance. Read more.
Learn about the risks of AI-washing and how deceptive AI claims can mislead customers and erode market trust. Read more.