Artificial Intelligence Resources

Artificial Intelligence

How Communications Pros Should 'Date' AI

Marketers' tentative trial-and-error with AI can feel a lot like dating—red flags and all. Here's how a "dating" approach can help you embrace AI.

Artificial Intelligence

When AI Is Too Much: How to Balance Human and AI Marketing

Have you ever been on the receiving end of AI that didn't work well? It can be awkward and even creepy. To avoid that "uncanny valley," marketers need to learn which functions are human-specific and which ones can be passed off to a bot.

Artificial Intelligence

Are Businesses Creating AI Guidelines for Employees?

Most business leaders say it's important for companies to establish internal guidelines regarding how to use AI responsibly, but most also say their firm does not yet have those sorts of guidelines in place, according to recent research from Conversica.

Artificial Intelligence

Three Generative AI Tools and Tricks You May Not Have Considered

You've likely heard how generative AI can automate content creation, enhance data analysis, and power chatbots. Here are three additional use cases for AI you might have overlooked.

Artificial Intelligence

Three Keys to Safely Using Generative AI in Marketing

Generative AI is a gamechanger, but it could also be a nightmare. When so many pieces of content can be created so fast, how do you ensure the quality and consistency you need to keep everything on brand? Here are three tips.

Public Relations

Face the Digital Age of AI in PR and Avoid Pitfalls: Five Ways to Prepare

Increased use of generative AI has the potential to populate the Internet with false photos and misinformation, and PR pros need to prepare for possible crises.

Branding

Mastering Brand Consistency in the Age of AI: A Guide for Marketers

Companies that have large budgets, large teams, and deep brand expertise have to be thoughtful about what goes into defining a brand—all the more so now that marketers are using AI to create content. Here are three ways to help ensure your brand's voice stays consistent.

Artificial Intelligence

The AI Conundrum: Should B2B Communicators Embrace ChatGPT?

How should B2B communicators dip their toes into the AI waters before fully embracing it? There are three major things to consider: what AI excels at, what skills it lacks, and what legal and copyright issues are at stake.

Artificial Intelligence

Why Some Companies Are Not Increasing Spend on Generative AI

Decision-makers who work for companies that do not plan to increase their investment in generative AI tools such as ChatGPT in the near future say they have a range of concerns about the technology, according to recent research from Lucidworks.

Email Marketing

The 'Best' Use Cases for Unique Generative AI-Crafted Emails (Unfortunately!)

As generative AI becomes more sophisticated, it will find many uses in the email space, such as sending automated support and customer service email responses. But it's unlikely to be used to create permission-based promotional marketing emails. Here's why.

Artificial Intelligence

How Attitudes Toward AI Vary Among Countries and Demographics

Just over half of people globally say artificial intelligence has more benefits than drawbacks, and attitudes vary widely among countries and demographics, according to recent research from Ipsos.

Artificial Intelligence

Marketers' Biggest Concerns About AI

Marketing and comms pros say their biggest concern about using artificial intelligence tools for work is the potential for disseminating misinformation/inaccurate information, according to recent research from The Conference Board.

Artificial Intelligence

ChatGPT vs. Bard: The Future of Google's Search Dominance

Google debuted an early AI product, Bard, that isn't quite up to par with its competitors—namely ChatGPT. Will that affect Google's search dominance? This article explores some possibilities.

Artificial Intelligence

15 Billion and Counting: The Surge of AI-Generated Images Online

More than 15 billion images have already been created using text-to-image AI tools since 2022, according to recent research from Everypixel.

Artificial Intelligence

How Marketing AI and Automation Are Helping Small Businesses

Small business owners who are using AI and automation for marketing say the technologies are helping them in many ways, including to improve efficiency and boost growth, according to recent research from Constant Contact and Ascend2.

Top 3 AI Tools for High-Quality Content Creation

Artificial Intelligence

10 Ways Marketers Can Use AI to Improve Sales

AI won't replace marketers so much as eliminate time-sucking tasks that they don't like doing anyway—and that goes for all kinds of tactics and content, from audience targeting to product descriptions.

Artificial Intelligence

The Top AI Tools by Search Volume and User Rating

Which artificial intelligence tools are searched for the most online? Which tools get the highest ratings from users and have the most social media followers? To find out, researchers at Tipalti looked at data from March and April, 2023.

Artificial Intelligence

How AI Rewrote the Slogans of 50 Well-Known Brands

Can AI do a decent job of rewriting the taglines of popular brands? To find out, Quality Logo Products had an artificial intelligence program rewrite 50 slogans and then surveyed 1,007 Americans to see if they liked the original or AI-generated one better.

Artificial Intelligence

ChatGPT and Jasper: Powerful Writing Tools or the End of Creativity?

Whether it's it's the start of the singularity or a fad that will fade like so many others, AI writing has taken the marketing world by storm. This article muses about whether human creativity is at stake.

Artificial Intelligence Resources

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