Social Media Marketing Resources

How Decision-Makers Perceive B2B Ads on LinkedIn
Advertising & Promotions

How Decision-Makers Perceive B2B Ads on LinkedIn

Most business decision-makers say B2B ads on LinkedIn have clear messaging but lack emotional appeal, according to recent research.

TikTok Is Now Gen Z's Top Social Platform for Product Information
Social Media Marketing

TikTok Is Now Gen Z's Top Social Platform for Product Information

TikTok has become Gen Z's favorite social platform for getting product information as well as for consuming news, according to recent research from Sprout Social.

How TikTok's Generative AI Features Impact B2B Marketing Strategies
Social Media Marketing

How TikTok's Generative AI Features Impact B2B Marketing Strategies

How are TikTok's generative AI tools helping B2B marketers enhance content creation, personalization, and engagement? Learn more.

The Rise of Reddit as a Search Engine
SEO

The Rise of Reddit as a Search Engine

Some 63% of Americans say they use Reddit as a search engine regularly, according to recent research from Adobe Express.

Five Brands Acing Social With Their Own Spin on Cultural Moments
Social Media Marketing

Five Brands Acing Social With Their Own Spin on Cultural Moments

See how UPS, Dove, Walmart, and more ace social media by aligning their messaging with cultural moments that resonate with their audiences. Read more.

The Factors That Drive B2B Ad Effectiveness on LinkedIn
Advertising & Promotions

The Factors That Drive B2B Ad Effectiveness on LinkedIn

What makes B2B ads effective on LinkedIn? To find out, researchers ran a series of experiments in which LinkedIn ads from B2B brands were shown to 1,773 business decision-makers.

The Top Benefits and Challenges of Using AI for Social Media Marketing
Artificial Intelligence

The Top Benefits and Challenges of Using AI for Social Media Marketing

What major benefits are marketers reporting from the use of generative AI in their social media strategies? What are the top challenges they're facing?

11 Steps for Mastering B2B Podcasting: A Practical Guide for Marketers
Communications

11 Steps for Mastering B2B Podcasting: A Practical Guide for Marketers

Learn how to launch and grow a successful B2B podcast with these 11 expert tips. Start podcasting your way to marketing success. Read more.

Five LinkedIn Ads Metrics You Should Be Tracking, But Probably Aren't (Yet)
Measurement & Analytics

Five LinkedIn Ads Metrics You Should Be Tracking, But Probably Aren't (Yet)

Uncover five LinkedIn Ads metrics crucial for B2B lead gen success. Enhance your LinkedIn strategy and drive better campaign results and ROI. Learn more.

What Social Media Marketers Spend Their Time Doing
Social Media Marketing

What Social Media Marketers Spend Their Time Doing

How do full-time social media marketers spend their time each week? Which tasks do they wish they had more time for? To find out, researchers surveyed 500 social media marketers in the United Kingdom and the United States.

Twitter/X Engagement Benchmarks for Brands
Social Media Marketing

Twitter/X Engagement Benchmarks for Brands

Audience interactions with brand posts on Twitter/X stabilized in 2023 following a drop in 2022, according to recent research.

Social Media Use in the US: Platform and Demographic Trends
Social Media Marketing

Social Media Use in the US: Platform and Demographic Trends

YouTube is by far the most used social media platform by Americans, according to a recent report from the Pew Research Center.

Digital Communities vs. Social Media: Stop Building Brands on Leased Land
Customer Experience

Digital Communities vs. Social Media: Stop Building Brands on Leased Land

By making community a core part of your strategy, your brand can create better products and achieve higher engagement and retention rates. But building your community on someone else's platform is full of risk.

TikTok Search Ads: What Marketers Should Know (And Do)
Advertising & Promotions

TikTok Search Ads: What Marketers Should Know (And Do)

Now that TikTok has entered the search ad game, have you adjusted your media mix? If you're trying to reach Gen Z or Millennials and you haven't yet made use of the advertising capabilities TikTok affords marketers, you should probably rethink your ad strategy.

Running YouTube Campaigns: Agency Priorities, Client Goals
Social Media Marketing

Running YouTube Campaigns: Agency Priorities, Client Goals

Which objectives do agencies consider most important when running ad campaigns on YouTube for their clients? To find out, researchers conducted a survey of 116 US-based media agency professionals.

Eight Steps to Ensure Brand Safety With Influencer Marketing
Social Media Marketing

Eight Steps to Ensure Brand Safety With Influencer Marketing

B2B influencer marketing offers a unique opportunity to build credibility and trust among prospects and customers. Embrace it—but do so with the utmost care for brand safety. Follow these eight steps.

Top 5 Social Media PR Tips for B2B Brands
Public Relations

Top 5 Social Media PR Tips for B2B Brands

These days, public relations extends beyond traditional media. In fact, you can—and should—use social media for your B2B brand's PR as well. If only because 75% of B2B buyers use social media to make purchase decisions. Find out how to reach them.

How to Harness the Power of ChatGPT to Scale Your Social Media Marketing
Social Media Marketing

How to Harness the Power of ChatGPT to Scale Your Social Media Marketing

Even the most seasoned social media marketers struggle with creating a constant stream of high-quality content. Burnout and inconsistency are common side effects. Here's how ChatGPT can help.

LinkedIn Advertising Benchmarks: Maximizing Your Campaign's Potential
Advertising & Promotions

LinkedIn Advertising Benchmarks: Maximizing Your Campaign's Potential

Advertising on LinkedIn requires a strategic approach that goes beyond mere ad placement. To truly excel, advertisers need to understand the ins and outs of the platform and its best-practices.

How to Create a Social Media Content Calendar in Three Steps
Social Media Marketing

How to Create a Social Media Content Calendar in Three Steps

Social media platforms are designed to highlight insights in real-time, but it's impossible to create enough social media content on the fly to keep your brand in people's minds. Keeping a calendar and planning your content is a necessity.

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