Martech Resources from B2BProfs: Page 2

Martech

CMOs: The Top Martech Challenges for B2B Enterprises

Chief marketing officers at B2B enterprise companies say the biggest technology challenge they face is integrating various solutions effectively, according to recent research from Modern.

Artificial Intelligence

Can AI Save You From Marketing Inferno?

In a special presentation, Kenda Macdonald, author of the bestselling Hack the Buyer Brain, explains the marketing crimes we often unwittingly commit—and how AI can help us escape the fiery depths. Read more and watch a clip.

Customer Experience

Personalization: The Secret Weapon B2B Companies Are Not Using

Discover the power of personalization in B2B marketing. Learn how personalization tech, tools, and tactics can transform campaigns and boost customer engagement and conversions. Read more.

Martech

Measurement Will Collapse the Ad Stack and Change the Economics of Programmatic

A pivotal shift in programmatic advertising is long due as enhanced measurement practices challenge the traditional ad stack and reshape the economics of programmatic. Learn more.

Martech

The Most Important Content Management System Features

Which features do users consider essential in a content management system (CMS)? Which features do they wish their CMS had? Which CMS trends are they interested in pursuing?

Public Relations

How Corporate Comms Can Bridge the Gap With Business by Demonstrating Value

Demonstrating the link between investment in PR/corporate communications and business outcomes has always been hard. But proving value is getting easier. Here's what you need to know.

Martech

How Salestech Can Embrace Customization at Scale

In an age when every digital interaction by potential buyers leaves a trace, salestech can help sellers and marketers harness a wealth of data. As a result, customization, at scale, is both possible and necessary.

Martech

Five Powerful Benefits of Chatbots in B2B Marketing

When businesses use chatbots, they improve engagement, lead generation, and customer experience. But what, exactly, can chatbots do for marketers? Here are the top 5 benefits.

Martech

Frustrated With Marketing Automation? How Feature Bloat Is Undermining Your Efficiency

In the race to build bigger and better solutions, martech vendors have ended up with so much "extra stuff" in their products that doing even basic work has become difficult. The result for marketers: frustration and wasted time. What can be done?

Martech

Customer Data Platform vs. Customer Engagement Platform: Differences and Use-Cases

CDP and CEP objectives overlap, but their primary functions differ. This article highlights the roles of CEPs and CDPs, real-world use cases, and ways they enable customer-centric strategies.

Martech

The Saturated Marketing Tech Landscape: The Case for Consolidation

The explosive growth in martech solutions, once fueled by an era of easy capital, now faces a stark reality-check. What's next? And how can marketers decide what should go in their tech stack?

Martech

Why B2B Salestech and Sales Enablement Tools Don't Meet Expectations

B2B leaders say the most common reasons sales technologies don't meet their expectations are because of internal organizational issues rather than issues with the solutions themselves, according to recent research.

Artificial Intelligence

Generative AI in Marketing: How B2B and B2C Adoption Differ

Are B2B and B2C firms adopting generative AI tools for marketing at the same rate? How does generative AI use differ among firms in different countries?

Martech

The Data-Related Activities Marketers Spend the Most Time On

Marketers say a wide range of data-related activities now take up their time, including collecting, analyzing, and visualizing data, according to recent research from Funnel.

Martech

Choosing the Right Customer Data Platform: A Guide

A customer data platform compiles data from multiple internal sources, resulting in a central database that offers a 360-degree view of customers. Here's how to ensure you pick the solution that's right for your business.

Martech

How B2B Firms' CRM Usage Is Evolving

B2B leaders say their firms have increasingly been using customer relationship management (CRM) systems as centralized communications hubs for nurturing leads, according to recent research from SugarCRM.

Martech

Martech Replacement Trends for 2023

Are martech tools being replaced more or less in 2023 compared with previous years? Which types of tools are being replaced the most? To find out, MarTech surveyed 443 marketers in the second quarter of 2023.

Artificial Intelligence

Why Some Companies Are Not Increasing Spend on Generative AI

Decision-makers who work for companies that do not plan to increase their investment in generative AI tools such as ChatGPT in the near future say they have a range of concerns about the technology, according to recent research from Lucidworks.

Artificial Intelligence

How Marketing AI and Automation Are Helping Small Businesses

Small business owners who are using AI and automation for marketing say the technologies are helping them in many ways, including to improve efficiency and boost growth, according to recent research from Constant Contact and Ascend2.

Artificial Intelligence

The Top AI Tools by Search Volume and User Rating

Which artificial intelligence tools are searched for the most online? Which tools get the highest ratings from users and have the most social media followers? To find out, researchers at Tipalti looked at data from March and April, 2023.

Martech Resources

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