The Best Marketing Strategy Resources

Marketing Strategy

Strategic Advantage Through Competitive Intelligence and Analysis

The mere effort of doing dynamic competitive analysis will reveal a host of insights you can use thereafter in your marketing.

Marketing Strategy

The Bow-Tie Model: Purpose-Built for SaaS Companies (Article 2 of 3)

The classic marketing funnel isn't designed to include the vital steps that come after initial purchase in recurring revenue companies such as SaaS. The Bow Tie model can help.

Marketing Strategy

You're So Vain: The 'Me, Me, Me' POV—How to Avoid the Most Common Sin in Marketing

Determined to wax ecstatic on your company's shiny new offering—at the cost of customer voices? You might be suffering from marketing myopia.

Marketing Strategy

Good or Bad? What We Can Learn From Nicolas Cage About Sales Enablement

Can sales enablement be empathetic, helpful, and privacy-minded? Marketers have to get over some awkward hurdles first... And they can do that with a little help from Nicolas Cage.

Marketing Strategy

Digging in the Wrong Place: Misunderstanding Where SaaS Growth Comes From (Article 1 of 3)

SaaS companies grow fast. At first, the growth originates from winning deals. But over time, most of the growth comes from somewhere else.

Marketing Strategy

How to Market Your Agency During a Recession

When the economy tanks, companies often cancel outsourced creative and try to do everything in-house. Get tips on how to market your agency and make the best of an economic downturn.

Marketing Strategy

Three Ways to Increase Customer Engagement

Keeping your customers engaged can be a challenge in a world overflowing with products and content and experiences created around those products—and all of that vying for your customers' attention. Here are three tactics that can help increase engagement.

Marketing Strategy

The New Customer Journey: How to Reach B2B Buyers

To keep up with evolving buyers, sellers need to better understand the new customer journey. Here's what that means today.

Marketing Strategy

In the Age of Automation, Focus on Strategy: Agency Best-Practices

To differentiate themselves from marketing automation tools, agencies (and marketers, more generally) need to focus on how they can provide unique, long-term value. Here are three ways to do that.

Marketing Strategy

How to Recognize When It's Time to Expand Into New Digital Marketing Channels

Marketers and advertisers often invest exclusively in Google and Facebook advertising to find, engage, nurture, convert, and retain their customers. Should they branch out? This article weighs the pros and cons.

Marketing Strategy

Direct Mail Marketing in 2023: Top Challenges and Trends

Enterprise marketers say their top challenges with direct mail campaigns are poor response rates and bad address data, according to recent research.

Event Marketing

How to Use Contingency Planning to Future-Proof Your Event Strategy

You've had your event planned for months—but suddenly one of the speakers can't make it! Crisis! To prevent panic every time that happens, it's best to incorporate contingency planning into your event planning.

Marketing Strategy

The Top Priorities of CMOs at Enterprise B2B Firms

Chief marketing officers at enterprise B2B companies say their top strategic goals are to improve the customer experience, ensure their teams have the right skills, and generate leads/sales, according to recent research.

Marketing Strategy

How Customer Journey-Mapping Guides Brand Growth

Journey-mapping not only helps build empathy with your audience but also optimizes the experience to increase the likelihood of getting them to convert, purchase, join, or engage with your brand. Here's how to get started.

Branding

Expectation Branding: The Value of Losing Quickly and Owning Your Flaws

If you want your customers to stay, buy more, and advocate for your company, then setting accurate expectations and consistently meeting them wins—even if parts of those expectations aren't great.

Marketing Strategy

For Long-Term Market Advantage, Analyze Yourself

Marketing strategy is often thought about in terms of where the market is going and how best to satisfy the changing needs of the market. Rarely is time spent analyzing one's own company. But doing so is the only way to ensure consistent success.

Demand Generation

Your SMB Needs a Full-Funnel Marketing Approach. Here's Where to Start.

It's difficult to align Sales and Marketing when your company isn't big enough to have departments dedicated to those functions. That's why SMBs need a full-funnel approach to marketing. Here are three steps to get you there.

Event Marketing

Event Marketing in 2023: Trends and Challenges

Most marketers who organize and run events expect event marketing budgets to increase this year, according to recent research from Splash.

Marketing Content

What the Most Successful Content Marketers Do Differently

The firms that succeed the most with content marketing are much more likely to document their strategies, invest a greater share of budget in content, use paid channels for promotion, and measure ROI, according to recent research from Semrush.

Marketing Strategy

23 Sales Tactics for 2023

It's hard to know where to focus your sales efforts when the economy is shaky, but these 23 tips work well.

Marketing Strategy Resources

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