The Best Marketing Strategy Resources

Marketing Strategy

The Marketing Growth Triad: Data, Tech, and Creativity

More and more marketing teams are being expected to drive business growth. The easiest way to do that is incorporate an interdisciplinary team focused on companywide goals and three oft-siloed marketing elements.

Marketing Strategy

Seven Tips for a Successful B2B E-Commerce Strategy

Products, prices, description, checkout. You're all set for e-commerce! But not so fast... there's more to it than that. In this article, get tips for your strategy.

Branding

Reframing Brand Measurement: It's Not Who, But Where

Customer profiles, user browsing data, and benchmark studies are designed to help companies know exactly who their customers are and what brand sentiments they have. But what if we don't need that much information?

Marketing Strategy

How to Be a Strategic Technology Partner: Bridging the Knowledge Gap

Although the role that technology vendors play is critical to their clients, the relationship between the two parties can often feel transactional. Building a long-term strategic partnership, on the other hand, can benefit both.

Marketing Strategy

Why Sales Teams Reject Leads From Marketing

Why do salespeople reject leads that come from their firm's marketing team? Why do marketers think leads are rejected? To find out, RollWorks surveyed 527 salespeople and 323 marketers.

Marketing Strategy

How the Pandemic Permanently Changed Marketers' Strategies

Many senior marketers say the COVID-19 pandemic drove lasting strategy shifts, such as spurring them to target new customer segments and focus on digital-first experiences, according to recent research from Salesforce.

Customer Experience

You Have Options: How to Pick the Perfect Gift Card for Your Reward or Incentive Program

Rewards and incentives can make for great motivators and a positive experience for customers. But the options can sometimes be overwhelming. Here's a quick guide on how to choose the best incentives.

Marketing Strategy

The Marketing Strategy of Launching a Brand-New Product

To help us think strategically about the benefits and risks of launching a brand-new product to the market, it's useful to frame the process as the stages of a life cycle, especially from customer point of view—i.e., the types of customers a company will attract at each stage.

Marketing Strategy

The Value of Intent Data for B2B Go-to-Market Teams

B2B go-to-market teams that use intent data—information generated by potential customers' online research and content-consumption activities—are much more likely to report being successful with their strategies, according to recent research.

Marketing Management

Taking the Long View: The Hardest But Most Valuable Way to Run an Agency

The recent hiring climate—resignations, layoffs, a talent shortage, more layoffs—is symptomatic of brands' and agencies' knee-jerk reaction to economic circumstances. And that, argues this article, is not the right way to run a business.

Marketing Content

Why Now Is the Time to Add Video to Your Marketing Budget

Strong video content can skyrocket your marketing success. But it's vital to know what you're getting into before you invest budget in video. Here are some things to consider.

Marketing Strategy

Little Touches for Big Impact: What Makes for Authenticity in Sales Enablement and Marketing

What if Sales enablement is not about being loud and obnoxious so you can cut through the noise? Through the context of Nicolas Cage movies, this second article in a monthly series looks at authenticity.

Account-Based Marketing

ABX: The Answer for Finserv and Fintech Companies in Need of a Better GTM

Financial services companies are essential, but the industry has faced many setbacks in recent years. Using account intelligence, those organizations can take back control.

Marketing Strategy

The Biggest Challenges Salespeople Are Facing

Salespeople say the biggest challenges they are facing in the sales process are budget constraints, economic factors, and connecting with potential customers, according to recent research from Vidyard.

Marketing Management

Bad Data Is Ruining Your Ad Campaigns—Here's How to Fix It

Data-driven marketing works if your data is high-quality. But what if it isn't? A data audit can save your campaigns.

Customer Experience

The Case for Boosting B2B Customer Experience With Multilingual Support

When you think of how to improve your customers' experience, you likely consider website UX, speed of response, and smooth transitions, among other things. When serving international customers, speaking their language can influence all of that.

Artificial Intelligence

CMO Survey: How ChatGPT Could Help Senior Marketers

Chief marketing officers say artificial intelligence technologies like ChatGPT could be most helpful in areas such as content creation and content management, according to recent research from Chief Outsiders.

Marketing Strategy

SPICED: A Uniform Framework Across the Entire Customer Journey (Article 3 of 3)

This third and final article on recurring revenue growth introduces a valuable framework for SaaS companies. Find out how it makes every department's job easier.

Marketing Strategy

Four Ways to Go From Hypergrowth to Hyper-Efficient Growth

The best way a company can weather an economic downturn is to focus on profitability instead of growth at all costs. To do that, you may have to narrow your focus and rethink your target audience.

Marketing Strategy

What B2B Marketing Teams That Outperform the Competition Do Differently

B2B marketing teams that outperform their competitors are more likely to have a common plan with Sales, have creative brand activations, and boost budgets in the face of economic pressures, according to recent research.

Marketing Strategy Resources

Subscribe to the MarketingProfs Today newsletter