The Best Marketing Strategy Resources

Marketing Strategy

What Nicolas Cage Can Teach Us About the Challenger Sale

Formulaic approaches feel safe. But you need to get uncomfortable to take control of your audience. Some cues from Nicolas Cage can help you do the Challenger Sale right.

Customer Experience

How to Deliver (And Improve) the Connected Customer Experience

Learn the basics of the connected customer experience and five approaches to delivering omnichannel experiences at every opportunity.

Branding

Brand + Demand: Taking B2B Marketing From Cost Center to Value Center

Companies are fighting to survive, and Marketing needs to be more than a cost center. Although it's easy to preach about the value of brand marketing, the rubber needs to meet the road in practical execution and deliver tangible results.

Marketing Strategy

Your Guide to B2B Appointment-Setting for Better Sales

One friend says, "Let's get dinner some time." Another friend says, "Let's get dinner Tuesday at 7PM." You can already tell the second friend is more interested—and the same principle applies to setting sales appointments.

Marketing Strategy

Customers as 'Assets': Speaking the C-Suite's Language

Speaking the language of the C-suite not only enhances marketers' credibility but also increases chances for getting meaningful resources for carrying out important marketing activities.

Marketing Strategy

Key Considerations When Building an Online Community

Slack and Discord are the titans of online community at the moment—particularly for businesses looking for easier ways to communicate. But they're not the only options. As illustrated by (naturally) Nicolas Cage, sometimes the obvious choice isn't the right one for you.

Marketing Strategy

Empathy Mapping: Same Car, New Roads

How have empathy maps changed now that empathy is more vital to marketing than ever? This article suggests that they become as mutable as the customer behaviors that inspire them.

Marketing Strategy

How B2B Marketers Define 'Revenue Marketing'

B2B marketers say the term "revenue marketing" encompasses a wide range of results-focused tactics and goals, according to recent research from Demand Spring.

Marketing Strategy

Beyond Buzzwords: How to Build a Personalization Strategy for Optimal CX and Growth

The "Hi [customer name]" template falls short of true personalization in the post-pandemic world. What people want from brands now is much less Mad Lib and more customized experience.

Marketing Strategy

How and Why to Implement Gamification in Your Marketing Strategy

People like to win—whether it's a win for their business or themselves. When marketing incorporates gamification and interaction, winning comes with the added benefit of brand loyalty.

Marketing Strategy

The State of B2B Sales in 2023

B2B sales leaders say they are experiencing longer sales cycles and more opportunities being lost to no decision this year, according to recent research from RAIN Group.

Marketing Strategy

The Top 7 Digital Media Trends CMOs Need to Keep Up With in 2023

In today's fast-paced digital world, keeping up with media trends is essential for businesses to stay relevant and competitive. This article covers seven trends that are particularly relevant for CMOs.

Social Media Marketing

How to Manage Online Comments—And Why You Need a Comment Strategy

Unlike other social content, comments can't be planned and scheduled for the balance of the year or quarter. Comments require ongoing communication, and that makes them powerful marketing tools.

Measurement & Analytics

Third-Party Cookie and Data Deprecation: What's a Marketer to Do?

Losing third-party data as a source of customer information will be a challenge. But it could be an excellent opportunity to recharge your customer relationships.

Demand Generation

How to Save a Leaking Lead Generation Pool

Fixing leaks in your lead generation pool requires examining your entire process to identify the problem. Is it department alignment? Automation? Inbound marketing? This article takes you through the possibilities.

Marketing Strategy

Is Your Marketing Mix Model Coming Up Short? Here's What's Really Up

Data analytics love for their data points to be fixed and objective, but in the modern marketing world, that's not always the case. It's vital that your marketing mix model also incorporate what this article refers to as "squishy" data.

Marketing Strategy

The State of SMS Marketing in 2023

Why are businesses using text and mobile messaging marketing in 2023? How do people feel about SMS marketing? To find out, SimpleTexting surveyed 1,400 consumers, business owners, and digital marketers.

Customer Experience

How to Be More Customer-Focused

In theory, it's easy to be customer-focused: gather and process customer information, segment, focus on target segments, understand customer perceptions, act on customer information, and know when and how to build customer relationships. So, why is being customer-focused so hard?

Marketing Strategy

A B2B Product Launch Checklist: Eight Essential Elements

After an eternity of development, testing, troubleshooting, and more testing, you've finally reached your product's launch date! But wait... did you forget something? Use this product launch checklist to ensure you haven't missed anything.

Marketing Strategy

Want to Build Trust and Provide Value? Try Being Nice, and Helpful!

Everyone in marketing talks about providing value. It's become a bingo buzzword. Whatever happened to real value—honest-to-goodness help for someone with a specific problem?

Marketing Strategy Resources

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