Marketing Strategy Resources

Jamie Dimon on AI: What He Gets Right, and What He Leaves Out

Jamie Dimon on AI: What He Gets Right, and What He Leaves Out

Explore JPMorgan Chase CEO Jamie Dimon's views on AI, with highlights of what he gets right and key aspects he overlooks. Read now!

B2B Marketing Trends on the Rise: Tech, Events, Intent Data, and Video

B2B Marketing Trends on the Rise: Tech, Events, Intent Data, and Video

What will B2B marketers in the United States be increasing their spend on in the coming years? Which tactics and strategies do they think will grow in importance? To find out, researchers conducted a survey and analyzed marketing spend data.

Brands & Politics: Do People Want Brands to Weigh In More?

Brands & Politics: Do People Want Brands to Weigh In More?

Although people globally are torn over whether brands should weigh in on politics more, most say they have made brand choices to express their own personal politics, according to recent research.

Why Marketers Shouldn't Wait for the Perfect AI: Lessons From Apple's Delay

Why Marketers Shouldn't Wait for the Perfect AI: Lessons From Apple's Delay

Learn how AI adoption can enhance marketing efficiency, attract customers, and build market leadership. Start making AI work for you. Read more.

How European B2B Marketers Succeed With Authentic Marketing: Data Privacy and Trust

How European B2B Marketers Succeed With Authentic Marketing: Data Privacy and Trust

See how European B2B marketers are succeeding by prioritizing authenticity and data privacy best-practices. Discover takeaways for US marketers. Read more.

Why a Purpose-Driven Marketing Strategy Matters in B2B

Why a Purpose-Driven Marketing Strategy Matters in B2B

Learn how integrating purpose into your B2B strategy builds trust, strengthens client partnerships, and drives business growth. Read more now.

B2B Marketing Budgets in 2025: Spend and Priority Trends

B2B Marketing Budgets in 2025: Spend and Priority Trends

Most B2B professionals expect their firm's marketing budget will either increase or stay the same in 2025, according to recent research.

We Don't Need Your Pride, We Need Your Respect: The LGBTQ+ Community and Corporate America

We Don't Need Your Pride, We Need Your Respect: The LGBTQ+ Community and Corporate America

An impassioned argument that corporate Pride often falls short of meaningful allyship, focusing instead on commerce and misunderstanding the LGBTQ+ community as a monolithic group. Read more.

Navigating AI Adoption and Use in Marketing: A Strategic Approach

Navigating AI Adoption and Use in Marketing: A Strategic Approach

Explore how AI empowers businesses with strategic automation, personalized content, and data-driven decision-making. Start building your AI-driven strategy now. Read more.

Top Marketing Automation Tools: A Brief Comparison

Top Marketing Automation Tools: A Brief Comparison

Learn about some top marketing automation tools that can streamline your campaigns and improve customer engagement. Read more.

'Human-Ready Marketing': The Power of Human-AI Synergy

'Human-Ready Marketing': The Power of Human-AI Synergy

Learn how marketing teams can combine AI and human expertise to enhance creativity, efficiency, and marketing performance. Read more.

How Inflation Has Affected SMBs in 2024

How Inflation Has Affected SMBs in 2024

Nearly half (46%) of small business owners and marketers say they've had to cut back on expenses this year to mitigate the impact of inflation, according to recent research from Constant Contact and Ascend2.

The Direct Mail Elements That Spur Action

The Direct Mail Elements That Spur Action

Which elements in direct mail pieces are most likely to spur people to take action? What types of images in direct mailings do people find most appealing?

How to Align Product and Marketing Teams Through Positioning

How to Align Product and Marketing Teams Through Positioning

Learn how a positioning framework can align product and marketing teams, reducing confusion and improving outcomes. Read more.

The Biggest Barriers to Adopting AI for Marketing

The Biggest Barriers to Adopting AI for Marketing

A lack of education and training around artificial intelligence is the biggest barrier to AI adoption by marketing departments, according to recent research.

The Top Challenges Businesses Face With Data Integration

The Top Challenges Businesses Face With Data Integration

Security and governance are the biggest obstacles businesses face when trying to integrate data from various sources, according to recent research.

The Top Small Business Marketing Channels, Tactics, and Trends

The Top Small Business Marketing Channels, Tactics, and Trends

Which marketing channels and tactics are driving the best results for small businesses in 2024? To find out, researchers conducted a survey among 400 small business owners and small business marketing managers in the United States.

Five Ways to Use AI to Improve Your Advertising Strategy and Impact

Five Ways to Use AI to Improve Your Advertising Strategy and Impact

Discover how AI is transforming ad optimization, creative strategies, and audience targeting to deliver impactful advertising results. Find out more.

What Triggers B2B Tech Firms to Create New Content

What Triggers B2B Tech Firms to Create New Content

What motivates B2B technology firms to create new pieces of content? Do these motivations vary by business type and size? To find out, researchers surveyed 450 marketing executives who work for B2B or B2B-B2C hybrid technology companies.

The Strain on B2B CMOs: Pressure, Layoffs, and Longer Deal Cycles

The Strain on B2B CMOs: Pressure, Layoffs, and Longer Deal Cycles

Most B2B CMOs say the pressure of their job has affected their wellbeing over the past year, and many say they're grappling with tough challenges, including layoffs and longer deal cycles, according to recent research.

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