The Best Marketing Strategy Resources

Marketing Management

Taking the Long View: The Hardest But Most Valuable Way to Run an Agency

The recent hiring climate—resignations, layoffs, a talent shortage, more layoffs—is symptomatic of brands' and agencies' knee-jerk reaction to economic circumstances. And that, argues this article, is not the right way to run a business.

Marketing Content

Why Now Is the Time to Add Video to Your Marketing Budget

Strong video content can skyrocket your marketing success. But it's vital to know what you're getting into before you invest budget in video. Here are some things to consider.

Marketing Strategy

The Value of Intent Data for B2B Go-to-Market Teams

B2B go-to-market teams that use intent data—information generated by potential customers' online research and content-consumption activities—are much more likely to report being successful with their strategies, according to recent research.

Marketing Strategy

Little Touches for Big Impact: What Makes for Authenticity in Sales Enablement and Marketing

What if Sales enablement is not about being loud and obnoxious so you can cut through the noise? Through the context of Nicolas Cage movies, this second article in a monthly series looks at authenticity.

Account-Based Marketing

ABX: The Answer for Finserv and Fintech Companies in Need of a Better GTM

Financial services companies are essential, but the industry has faced many setbacks in recent years. Using account intelligence, those organizations can take back control.

Marketing Strategy

The Biggest Challenges Salespeople Are Facing

Salespeople say the biggest challenges they are facing in the sales process are budget constraints, economic factors, and connecting with potential customers, according to recent research from Vidyard.

Marketing Management

Bad Data Is Ruining Your Ad Campaigns—Here's How to Fix It

Data-driven marketing works if your data is high-quality. But what if it isn't? A data audit can save your campaigns.

Customer Experience

The Case for Boosting B2B Customer Experience With Multilingual Support

When you think of how to improve your customers' experience, you likely consider website UX, speed of response, and smooth transitions, among other things. When serving international customers, speaking their language can influence all of that.

Artificial Intelligence

CMO Survey: How ChatGPT Could Help Senior Marketers

Chief marketing officers say artificial intelligence technologies like ChatGPT could be most helpful in areas such as content creation and content management, according to recent research from Chief Outsiders.

Marketing Strategy

SPICED: A Uniform Framework Across the Entire Customer Journey (Article 3 of 3)

This third and final article on recurring revenue growth introduces a valuable framework for SaaS companies. Find out how it makes every department's job easier.

Marketing Strategy

Four Ways to Go From Hypergrowth to Hyper-Efficient Growth

The best way a company can weather an economic downturn is to focus on profitability instead of growth at all costs. To do that, you may have to narrow your focus and rethink your target audience.

Marketing Strategy

What B2B Marketing Teams That Outperform the Competition Do Differently

B2B marketing teams that outperform their competitors are more likely to have a common plan with Sales, have creative brand activations, and boost budgets in the face of economic pressures, according to recent research.

Marketing Strategy

Strategic Advantage Through Competitive Intelligence and Analysis

The mere effort of doing dynamic competitive analysis will reveal a host of insights you can use thereafter in your marketing.

Marketing Strategy

The Bow-Tie Model: Purpose-Built for SaaS Companies (Article 2 of 3)

The classic marketing funnel isn't designed to include the vital steps that come after initial purchase in recurring revenue companies such as SaaS. The Bow Tie model can help.

Marketing Strategy

You're So Vain: The 'Me, Me, Me' POV—How to Avoid the Most Common Sin in Marketing

Determined to wax ecstatic on your company's shiny new offering—at the cost of customer voices? You might be suffering from marketing myopia.

Marketing Strategy

Good or Bad? What We Can Learn From Nicolas Cage About Sales Enablement

Can sales enablement be empathetic, helpful, and privacy-minded? Marketers have to get over some awkward hurdles first... And they can do that with a little help from Nicolas Cage.

Marketing Strategy

Digging in the Wrong Place: Misunderstanding Where SaaS Growth Comes From (Article 1 of 3)

SaaS companies grow fast. At first, the growth originates from winning deals. But over time, most of the growth comes from somewhere else.

Marketing Strategy

How to Market Your Agency During a Recession

When the economy tanks, companies often cancel outsourced creative and try to do everything in-house. Get tips on how to market your agency and make the best of an economic downturn.

Marketing Strategy

Three Ways to Increase Customer Engagement

Keeping your customers engaged can be a challenge in a world overflowing with products and content and experiences created around those products—and all of that vying for your customers' attention. Here are three tactics that can help increase engagement.

Marketing Strategy

The New Customer Journey: How to Reach B2B Buyers

To keep up with evolving buyers, sellers need to better understand the new customer journey. Here's what that means today.

Marketing Strategy Resources

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