The Best Marketing Strategy Resources

Demand Generation

How to Build a High-Conversion Evergreen Lead Funnel: A Five-Step Guide

We've all heard it: B2B buyers are leaning toward self-service. Enter: the lead funnel, which allows you to sell your offer before your sales team even gets on the phone. Sound good? Check out the details.

Marketing Strategy

Your Evolving Value Proposition: How to Recognize It and Get Ahead of Agency Competitors

The value proposition isn't just changeable; it's as dynamic as a world currency. Learn why marketing agencies in particular must stay on top of their evolving value propositions and embrace a new version when necessary.

Marketing Strategy

How to Harness the Power of SMS Marketing: A Guide to Best-Practices

Brands in every industry have discovered the ease and effectiveness of SMS marketing. Check out this article to learn the do's and don'ts of text messaging.

Marketing Strategy

How B2B Marketers Can Shift to Buying Groups in Three Months or Less

Your buyer is most often a group, not a single person. So, how can you tailor your marketing tactics to multiple people? This article offers a road map.

Customer Experience

The Secret to Excellent CX Is Good UX. But What's the Secret to Good UX?

In the ever-evolving landscape of websites, apps, and other interactive experiences, understanding and engaging with your target audience is paramount. Check out this article to learn how audience research can create engaging experiences that keep users coming back.

Marketing Strategy

Direct Mail Marketing's Top Advantages and Challenges

Senior marketers say the biggest advantage of direct mail marketing is its personalization options and the biggest downside is its audience targeting/data limitations, according to recent research from SeQuelResponse.

Measurement & Analytics

How Marketers Can Use Identity Graphs to Understand Their Customers Better

As a marketer, your goal is to deliver real-time, relevant, and engaging experiences to propel your brand forward. Closing customer identity gaps with an identity graph can help.

Marketing Strategy

It's Time to Start Thinking of B2B Marketing as an Investment

B2B digital marketing may not share every similarity with B2C marketing, but it can certainly benefit from using some of its tactics—an investment mindset, in particular.

Marketing Strategy

Five Steps to More Creative Marketing

From harnessing original ideas that excite customers to sharing quirky content on social media, creativity can spice things up and add color to your marketing campaigns. Here's how to get there in five steps.

Marketing Strategy

What Nicolas Cage Can Teach Us About the Challenger Sale

Formulaic approaches feel safe. But you need to get uncomfortable to take control of your audience. Some cues from Nicolas Cage can help you do the Challenger Sale right.

Customer Experience

How to Deliver (And Improve) the Connected Customer Experience

Learn the basics of the connected customer experience and five approaches to delivering omnichannel experiences at every opportunity.

Branding

Brand + Demand: Taking B2B Marketing From Cost Center to Value Center

Companies are fighting to survive, and Marketing needs to be more than a cost center. Although it's easy to preach about the value of brand marketing, the rubber needs to meet the road in practical execution and deliver tangible results.

Marketing Strategy

Your Guide to B2B Appointment-Setting for Better Sales

One friend says, "Let's get dinner some time." Another friend says, "Let's get dinner Tuesday at 7PM." You can already tell the second friend is more interested—and the same principle applies to setting sales appointments.

Marketing Strategy

Customers as 'Assets': Speaking the C-Suite's Language

Speaking the language of the C-suite not only enhances marketers' credibility but also increases chances for getting meaningful resources for carrying out important marketing activities.

Marketing Strategy

Key Considerations When Building an Online Community

Slack and Discord are the titans of online community at the moment—particularly for businesses looking for easier ways to communicate. But they're not the only options. As illustrated by (naturally) Nicolas Cage, sometimes the obvious choice isn't the right one for you.