Marketing Management Resources

How Much Time Do People Spend in Unnecessary Meetings?

How Much Time Do People Spend in Unnecessary Meetings?

Workers say nearly a third (31%) of the meetings they attend each week are unnecessary, according to recent research from Otto.ai.

Company Diversity, Equity, and Inclusion: How to Overcome Challenges and Drive True Change

Company Diversity, Equity, and Inclusion: How to Overcome Challenges and Drive True Change

Diversity, equity, and inclusion is a win-win for everyone: It's good for business, good for employees, and good for PR. To drive real change, check out these tips.

How to Budget Strategically for Your Digital Marketing Campaigns

How to Budget Strategically for Your Digital Marketing Campaigns

What's the secret to constructing a sophisticated, airtight digital marketing budget that's justifiable and sensible? It's definitely not more spend equals more payoff. Check out this article for budgeting tips.

Three Tips to Keep Top of Mind for Your Next Email Service Provider RFP

Three Tips to Keep Top of Mind for Your Next Email Service Provider RFP

There's nothing particularly thrilling about writing RFPs. But when it's time to switch email service providers, the sheer number of options basically requires you to write them. Here are three tips to make the process less painful.

Why In-House Brand and Creative Teams Restructure

Why In-House Brand and Creative Teams Restructure

Almost three-quarters (74%) of in-house brand and creative teams have been restructured over the past year or are currently being restructured, according to recent research from Lytho.

Seven Ways Businesses Can Harness the Speed of Technology to Reduce Customer Churn

Seven Ways Businesses Can Harness the Speed of Technology to Reduce Customer Churn

We all know about the "Great Resignation," but survey results have uncovered a "Great Customer Resignation" as well. Churn is at an all-time high. Luckily, implementing data and good tech can mitigate the problem.

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