We've all heard it: AI is here, you need to use AI, incorporate AI into your business. But in the case of marketing, what exactly do you use it for? Here are practical applications for AI across four content types.
It's easy to audit your own first-party data. But what about data you purchase from a provider? Can you verify its quality? An independent audit can.
Visual, interactive design is increasingly important for marketers looking to make the most of the moment. But asking designers what they think shouldn't be an afterthought—get them involved at the onset of campaign planning.
The marketing and advertising industries are steadily becoming more ethnically diverse, though some segments are still significantly underrepresented in senior-level positions, according to recent research.
You might think Marketing and Accounting have nothing to say to each other. But you'd be wrong. Seven ways wrong, according to this article, which outlines how Marketing Ops can benefit greatly from Accounting's involvement.
If you're intrigued by AI but also confused, start learning here! This article, the first in a planned series on AI, covers basic terminology and possible ways to prioritize your investment. Let's learn!
It's time for a rebrand! But wait, not so fast. You'll need a carefully crafted schedule to make sure everything goes smoothly. These are six things you'll need to consider.
It's natural for your brand and marketing operations to experience strain, but remote work can make smooth processes harder than ever. This article breaks down four areas you can focus on to address the problems.
Workers say the social content types they are most likely to share from their employer are educational posts and updates about employees, according to recent research from Sprout Social.
We've all seen them: videos that really should have had professional production value. The lighting is bad, there's a broom in the background, or a dog is barking off-screen. But what about when DIY video works fine? This article breaks down the differences.
How much do content marketers make in 2022? To find out, Managing Editor surveyed 305 content marketers, most of whom are based in the United States.
The proliferation of remote work and trends such as The Great Resignation have had a big impact on the job market. Check out what Robert Half learned from its latest survey about salaries, hiring, and ways to keep employees happy.
Workers say nearly a third (31%) of the meetings they attend each week are unnecessary, according to recent research from Otto.ai.
Diversity, equity, and inclusion is a win-win for everyone: It's good for business, good for employees, and good for PR. To drive real change, check out these tips.
What's the secret to constructing a sophisticated, airtight digital marketing budget that's justifiable and sensible? It's definitely not more spend equals more payoff. Check out this article for budgeting tips.
There's nothing particularly thrilling about writing RFPs. But when it's time to switch email service providers, the sheer number of options basically requires you to write them. Here are three tips to make the process less painful.
Almost three-quarters (74%) of in-house brand and creative teams have been restructured over the past year or are currently being restructured, according to recent research from Lytho.
We all know about the "Great Resignation," but survey results have uncovered a "Great Customer Resignation" as well. Churn is at an all-time high. Luckily, implementing data and good tech can mitigate the problem.
Most marketers at small and midsize businesses say they believe that marketing tools powered by artificial intelligence will help them save time, keep headcount in check, and limit costs, according to recent research from Unbounce.
The newly released 13th Annual B2B Content Marketing Benchmarks, Budgets, and Trends report highlights that B2B brands are increasingly prioritizing content marketing, but the resources to support this newly prominent role aren't always available.