Managing Marketing to Optimize Your Efforts

Marketing Strategy

Five Trends Reshaping B2B Marketing Leadership in 2023

From an uncertain economy to new customer expectations, the B2B marketing function—and the job of the B2B CMO—is shifting, quickly. Here's how to make sure those changes lead to better marketing and faster growth.

Public Relations

Four Ways Marketing and PR Can Drive Business Success Together

Are your PR and marketing departments butting heads? It happens. But as in every case, companies have greater success when the two departments work together. Check out four tips for uniting marketing and PR pros.

Career Development

Four Ways Marketers Can Increase Their Productivity

The trials of remote work and multiple meetings can make being productive more difficult than ever. Check out these four tips for increasing your productivity.

Marketing Strategy

First-Party Data Isn't Enough: You'll Need the Right Data Infrastructure to Derive Value From Your Marketing Data

Implementing a data infrastructure can make the difference between planting a flag on a mountain of useless customer data and turning a smaller hill of data into actionable insights. The amount of data doesn't matter so much as what you do with it.

Marketing Management

Three Ways to Help Women Join the Ranks of Agency Owners

Women make great marketers. So why do so few of them own marketing agencies? This article presents possible ways to solve that problem.

Marketing Management

It's The Golden Age of Marketing. So Why Is the Fractional Model So Attractive?

Foregoing a robust in-house marketing team and, instead, outsourcing various capabilities—called fractional marketing—is become more popular. Here's why.

Career Development

Unlearn So You Can Succeed: Why (And How) You Should Rewrite Your Playbook

It seems natural to move beyond ways of thinking that haven't worked. But business leaders also need to be able to let go of tactics that have worked in the past so they can start fresh in a new role.

Martech

Martech 2023: Three Trends to Expect

In 2022, several technologies cemented their marketing viability. In 2023, we'll start to see those technologies live up to their potential, argues this article.

Artificial Intelligence

Marketing at the Speed of Thought: AI Use Cases for Four Content Types

We've all heard it: AI is here, you need to use AI, incorporate AI into your business. But in the case of marketing, what exactly do you use it for? Here are practical applications for AI across four content types.

Marketing Management

Data Providers Need to Allow Independent Audits. Here's Why.

It's easy to audit your own first-party data. But what about data you purchase from a provider? Can you verify its quality? An independent audit can.

Marketing Management

To Create Engaging Content, Your Marketing and Creative Teams Need to Be Strategic Partners

Visual, interactive design is increasingly important for marketers looking to make the most of the moment. But asking designers what they think shouldn't be an afterthought—get them involved at the onset of campaign planning.

Marketing Management

The State of Ethnic Diversity in the Marketing Industry

The marketing and advertising industries are steadily becoming more ethnically diverse, though some segments are still significantly underrepresented in senior-level positions, according to recent research.

Marketing Management

Seven Ways Management Accounting Can Benefit Your Marketing Operations

You might think Marketing and Accounting have nothing to say to each other. But you'd be wrong. Seven ways wrong, according to this article, which outlines how Marketing Ops can benefit greatly from Accounting's involvement.

Artificial Intelligence

AI for Business and Marketing: What's Possible (And What's Not)

If you're intrigued by AI but also confused, start learning here! This article, the first in a planned series on AI, covers basic terminology and possible ways to prioritize your investment. Let's learn!

Branding

How Long Will Your Rebrand Take? Six Factors to Consider When Developing Your Timeline

It's time for a rebrand! But wait, not so fast. You'll need a carefully crafted schedule to make sure everything goes smoothly. These are six things you'll need to consider.

Marketing Management

Four Pillars of Brand and Marketing Operations: Support Your Team Members Wherever They Are

It's natural for your brand and marketing operations to experience strain, but remote work can make smooth processes harder than ever. This article breaks down four areas you can focus on to address the problems.

Social Media Marketing

The Types of Social Media Content Employees Are Most Likely to Share

Workers say the social content types they are most likely to share from their employer are educational posts and updates about employees, according to recent research from Sprout Social.

Career Development

How Much Content Marketers Make: Salaries for Seven Positions

How much do content marketers make in 2022? To find out, Managing Editor surveyed 305 content marketers, most of whom are based in the United States.

Marketing Management

2023 Salary Guide: Must-Know Insights and Trends for Marketers

The proliferation of remote work and trends such as The Great Resignation have had a big impact on the job market. Check out what Robert Half learned from its latest survey about salaries, hiring, and ways to keep employees happy.

Marketing Content

DIY vs. Professional Video Production: A Brief Guide

We've all seen them: videos that really should have had professional production value. The lighting is bad, there's a broom in the background, or a dog is barking off-screen. But what about when DIY video works fine? This article breaks down the differences.

Marketing Management Resources

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