Managing Marketing to Optimize Your Efforts

Marketing Content

Seven Tips for Training the Next Generation of Content Marketers

You may think you know all there is to know about content marketing now, but you were a rookie too, once. Give those new rookies a good education with these seven tips.

Marketing Management

Taking the Long View: The Hardest But Most Valuable Way to Run an Agency

The recent hiring climate—resignations, layoffs, a talent shortage, more layoffs—is symptomatic of brands' and agencies' knee-jerk reaction to economic circumstances. And that, argues this article, is not the right way to run a business.

Marketing Management

What We've Got Here, Marketers, Is a Failure to Communicate (Marketing's Value)

Forget bragging about Marketing-qualified leads or social media likes. To keep our jobs, marketers have to learn to communicate Marketing's value in terms that matter to senior management.

Marketing Management

Data Privacy Dates to Watch for in 2023—And How to Prepare

Data privacy changes don't stop at the use (or nonuse) of third-party cookies. For a list of upcoming state requirements and tips on how to handle your company's privacy policy, check out this article.

Marketing Management

Bad Data Is Ruining Your Ad Campaigns—Here's How to Fix It

Data-driven marketing works if your data is high-quality. But what if it isn't? A data audit can save your campaigns.

Career Development

Want to Beat the Average CMO Tenure? Remake Your Role.

The secret to performing successfully as a CMO—and extending your tenure—is being adaptable to the company's needs. This article provides some suggestions for getting there.

Artificial Intelligence

CMO Survey: How ChatGPT Could Help Senior Marketers

Chief marketing officers say artificial intelligence technologies like ChatGPT could be most helpful in areas such as content creation and content management, according to recent research from Chief Outsiders.

Marketing Strategy

SPICED: A Uniform Framework Across the Entire Customer Journey (Article 3 of 3)

This third and final article on recurring revenue growth introduces a valuable framework for SaaS companies. Find out how it makes every department's job easier.

Marketing Management

CEOs' Must-Haves for Their Marketing Teams

Instead of looking at the marketing department as a standalone function, CEOs need to construct a marketing team that benefits all areas of the organization. Here's how.

Marketing Strategy

What B2B Marketing Teams That Outperform the Competition Do Differently

B2B marketing teams that outperform their competitors are more likely to have a common plan with Sales, have creative brand activations, and boost budgets in the face of economic pressures, according to recent research.

Artificial Intelligence

Six Ways B2B Marketers Can Use ChatGPT to Save Time and Improve Their Workflow

There's no point in burying your head in the sand: Generative AI is here to stay, and it's only going to become more popular. The good news is tech marketers can use AI platforms like ChatGPT to make their lives a lot easier.

Artificial Intelligence

Three Ways Generative AI Will Change B2B Marketing

Generative AI tools have captivated the imagination of millions, but what do they have to offer B2B marketers? How will we be applying them in our work? Here are three ideas.

Public Relations

What Leaders Would Change About Their Crisis Communications Plans

Most business leaders who have been through a crisis say they would practice their communications plan more in advance, use more communications tools, and broaden the scope of their communications plan, according to recent research.

Communications

Why Tone Matters More Than Ever in Business Communication

As teams are becoming more dispersed, the tone of written business communication is becoming increasingly important, according to recent research from Grammarly.

Event Marketing

How to Use Contingency Planning to Future-Proof Your Event Strategy

You've had your event planned for months—but suddenly one of the speakers can't make it! Crisis! To prevent panic every time that happens, it's best to incorporate contingency planning into your event planning.

Marketing Strategy

The Top Priorities of CMOs at Enterprise B2B Firms

Chief marketing officers at enterprise B2B companies say their top strategic goals are to improve the customer experience, ensure their teams have the right skills, and generate leads/sales, according to recent research.

Marketing Content

What Slows the Creative Process Down

Marketers and creatives say the top things that slow the creative process down are waiting for feedback and chasing down approvals, according to recent research.

Demand Generation

Your SMB Needs a Full-Funnel Marketing Approach. Here's Where to Start.

It's difficult to align Sales and Marketing when your company isn't big enough to have departments dedicated to those functions. That's why SMBs need a full-funnel approach to marketing. Here are three steps to get you there.

Communications

How to Overcome Poor Communication to Drive Marketing Performance in 2023

It's time for marketers to reinvent their organizations, and that starts with effective communication. Communicating clearly and consistently reduces costly slowdowns, enhances the customer experience, and drives the ability to scale.

Artificial Intelligence

AI for Customer Support: More Meaningful Interactions, Less Costly Resolutions

Artificial intelligence has been improving workflows in back-office systems for years. But the advent of generative AI, which interprets human language and mimics human speech, writing, and art, can revolutionize customer service in particular. Here's how.

Marketing Management Resources

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