Companies are fighting to survive, and Marketing needs to be more than a cost center. Although it's easy to preach about the value of brand marketing, the rubber needs to meet the road in practical execution and deliver tangible results.
The job market has been volatile recently, see-sawing between pandemic layoffs and the "Great Resignation." This article looks at the company characteristics that help attract and then retain B2B marketing talent.
Most software-as-a-service (SaaS) marketers say text is the format they use most for their case studies, but that they want to create more video case studies in 2023, according to recent research from Uplift Content.
A significant share of workers say they would be deterred from taking a job offer if the company takes a political stance contrary to their own, according to recent research from Hi Bob.
B2B marketers say the term "revenue marketing" encompasses a wide range of results-focused tactics and goals, according to recent research from Demand Spring.
The cheeky adage "if you want something done right, do it yourself" is impractical (to say the least) in modern business. You have a team for a reason. It's time to put them to good use.
Your data-driven marketing is only as good as your data. Clean rooms can be a useful resource, but only if the data shared in them follows certain standards.
Digital transformation can't be done all at once or off the cuff. Adopting automation and new martech must be a deliberate process that ensures business success while prioritizing the right tech.
Companies today must embrace digitizing nearly every aspect of their business to ensure compelling, engaging, and valuable digital buyer journeys. That is, no doubt, a monumental task. But there is a path forward.
If you're concerned about your company's customer experience, don't just throw a CXO into the fray and expect that person to fix it. Leaders need buy-in from all departments to improve customer experience.
Executives say the biggest benefits of improving company culture are increased productivity and improved retention, according to recent research from Arbinger and Ascend2.
Most B2B marketers say they feel positive about artificial intelligence, though just over one in five (21%) say they feel apprehension or terror about the technology, according to recent research from Wpromote and Ascend2.
Sales training can be littered with outdated strategies that don't translate well into a hybrid or digital-first environment. This article outlines three necessary tactics for training future salespeople.
Most B2B leaders say their firm is increasing its marketing investment despite the current uncertain economic environment, according to recent research from LinkedIn and Ipsos.
How do you analyze your company's customer success to find out what areas need improvement? This article offers an effective "recipe" for understanding customer health.
Your organization's greatest innovations have yet to be discovered. Who's going to discover them? Your sales team's entrepreneurs. So, find and nurture your brightest problem-solvers. Here's how.
More and more marketing teams are being expected to drive business growth. The easiest way to do that is incorporate an interdisciplinary team focused on companywide goals and three oft-siloed marketing elements.
Most senior marketers say that customer strategy is not equally owned by Marketing and Sales in their organization, according to recent research from the CMO Council and KPMG.
Zoom fatigue? You may be missing those water-cooler conversations. Feeling confused? You might need a video call to give you some visual cues. This article offers five tips for healthy communication with a remote team.
Although the role that technology vendors play is critical to their clients, the relationship between the two parties can often feel transactional. Building a long-term strategic partnership, on the other hand, can benefit both.