CX Resources for Best Customer Experiences

Customer Experience

What Drives B2B Purchase Decisions: Personal vs. Professional Considerations

B2B buyers are increasingly being influenced by personal decision drivers, such as how comfortable they feel with a vendor, vs. professional drivers, such as pricing, according to recent research.

Marketing Strategy

We Don't Need Your Pride, We Need Your Respect: The LGBTQ+ Community and Corporate America

An impassioned argument that corporate Pride often falls short of meaningful allyship, focusing instead on commerce and misunderstanding the LGBTQ+ community as a monolithic group. Read more.

Advertising & Promotions

The Impact of Privacy Laws on Digital Advertising

Most advertising decision-makers expect privacy laws will impact their ability to deliver personalized digital ads campaigns, according to recent research.

Customer Experience

Choose the 'Bright Web': The Why and How of Building Thriving Communities

Learn how fostering online communities an increase customer loyalty, brand awareness, and business success. Start building success. Read more.

Customer Experience

Post-Purchase Engagement: Three Ways to Minimize Churn and Maximize Customer Lifetime Value

Discover three practical ways to build stronger post-purchase relationships with clients, leading to higher retention and customer lifetime value. Learn more.

Account-Based Marketing

B2B Marketers Own 70% of the Buying Journey. Why Aren't They Acting Like It?

Learn how B2B marketers can strategically guide buyers through the buying journey and align efforts with Sales to boost revenue. Read more.

Customer Experience

The Future of B2B Customer Experience: Human vs. Machine

Explore how AI & technology and the human touch will together transform B2B customer experience, creating personalized interactions. Learn more.

Marketing Management

Why Data Governance Is Crucial in Modern Marketing, CX, and Compliance

Learn why data governance is crucial for marketers to enhance customer experience, ensure compliance, and drive strategic success in marketing. Read more.

Measurement & Analytics

Why Now Is the Time to Improve How Marketers Use Data for Personalization

You vastly improve your marketing results when you understand the importance of customer insights and use data for personalization. Learn more.

Martech

Unlock the Power of First-Party Data With the CDP Approach

Learn why customer data platforms (CDPs) are crucial for leveraging first-party data to improve marketing strategy and customer engagement. Read more.

Demand Generation

A New Age of Buyer Personas: Navigating Today's High-Consideration Buying Decisions

Discover how to craft buyer personas that influence high-stakes buying decisions. Learn how to build trust and guide buyers. Read more.

Demand Generation

Turn Event Attendees Into Leads: Unlocking the Power of Virtual and Hybrid Events

Learn how to use virtual and hybrid events for effective B2B lead generation, from engaging content to data analytics. Read more.

Customer Experience

Cracking the Code: Top Tactics for Virtual Event Success

Discover how to enhance virtual event engagement and ROI by choosing the right format and the right tactics for each format. Learn more.

Demand Generation

How to Identify and Create More Great Customers

Discover how to identify key behaviors that make great B2B customers and encourage the same behaviors and actions in more customers. Optimize your customer base.

Marketing Content

How to Use Visual Storytelling in Marketing to Gain Customers

Discover how visual storytelling can engage and convert your audience using emotional connections for better marketing results.

Artificial Intelligence

How Different Generations Feel About AI-Powered CX Bots

Older Americans are much more skeptical than younger Americans that people will embrace AI-powered customer experience bots, according to recent research from Genesys.

Customer Experience

Start/Stop/Keep: A Better Customer Engagement Strategy

Discover how the Start/Stop/Keep technique can transform your customer engagement strategy. Embrace feedback, act on it swiftly and effectively. Read more.

Martech

Customer Data Platforms for the Modern Marketer

The first-ever Magic Quadrant for customer data platforms by Gartner signifies a milestone in the maturation and essentiality of CDPs within the martech ecosystem. In a data-centric, customer-first marketplace, CDPs have become a strategic imperative.

Customer Experience

The Top Benefits of Customer Behavioral Signal Data for Marketing

Senior customer engagement specialists say the biggest benefit for marketers of collecting customer behavior signal data is improved performance marketing, according to recent research.

Artificial Intelligence

AI Use Across the Customer Journey Means Aligning Across Teams

The time for experimenting with AI for one-off tasks is over. It's time to use AI across the customer journey—and that means cross-functional collaboration to ensure impactful results. Dive deeper now.

Customer Experience Resources

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