Marketing Content Resources

DIY vs. Professional Video Production: A Brief Guide

DIY vs. Professional Video Production: A Brief Guide

We've all seen them: videos that really should have had professional production value. The lighting is bad, there's a broom in the background, or a dog is barking off-screen. But what about when DIY video works fine? This article breaks down the differences.

Why PR (And Marketing) Pros Need to Embrace Imperfect AI Writing Technology Now

Why PR (And Marketing) Pros Need to Embrace Imperfect AI Writing Technology Now

Once the novelty of AI-generated content has worn off, is it really useful to your company? This article argues that it absolutely is, and you should adopt it sooner rather than later.

Four Common Content Reporting Challenges and How to Fix Them

Four Common Content Reporting Challenges and How to Fix Them

Making campaign results sound impressive to management is difficult enough in itself; you don't need added hurdles. But if you do run into problems, this article will help you resolve them.

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