Marketing Content Resources

SEO

Google's 'Helpful Content Update': Five SEO Mistakes to Avoid

Google's "helpful content update" to its algorithm has companies wondering how their SEO will be affected. Your SEO will be OK if you avoid these five traps.

Marketing Content

Creating Deal-Closing Content: The Pivotal Role of Conversation Intelligence

As a content marketer, do you ever wish you could eavesdrop on sales calls to figure out what content items your sales team is actually using? Good news: AI can do that so you feel less creepy.

Writing

The Writing GPS: A Writing Framework That Makes Your Writing Ridiculously Good

Writing can feel like inching your way along a pitch-black tunnel. You can make out only the next few feet in front of you. It's scary. But The Writing GPS is here to help.

Marketing Content

2023 B2B Content Marketing Report: Benchmarks, Budgets, and Trends

The newly released 13th Annual B2B Content Marketing Benchmarks, Budgets, and Trends report highlights that B2B brands are increasingly prioritizing content marketing, but the resources to support this newly prominent role aren't always available.

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Marketing Content Resources

Google's 'Helpful Content Update': Five SEO Mistakes to Avoid

Creating Deal-Closing Content: The Pivotal Role of Conversation Intelligence

The Writing GPS: A Writing Framework That Makes Your Writing Ridiculously Good

2023 B2B Content Marketing Report: Benchmarks, Budgets, and Trends

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