Marketing Content That Gets Noticed

Marketing Content

How Promotional Should Marketing Content Be?

Most long-form content is meant to help readers and prospects solve a problem, and it's best not to oversell your brand when creating it. But when should you start slipping in mentions of your solution? When is it time to get promotional?

Artificial Intelligence

ChatGPT Is Everywhere. Here's How to Keep Your PR Job.

AI will only replace you if your pitches and marketing copy are as wooden as those crafted by... well, a robot. It's time to embrace your humanity.

Communications

Why Tone Matters More Than Ever in Business Communication

As teams are becoming more dispersed, the tone of written business communication is becoming increasingly important, according to recent research from Grammarly.

Marketing Content

What Senior Tech Leaders Look for in B2B Content

When searching for content related to B2B vendors, senior leaders at enterprise tech companies say they are most concerned with whether the information will help them meet a specific goal, according to recent research.

Marketing Content

Five of the Most Common Content Marketing Mistakes—And What to Do Instead

Don't make basic content marketing blunders. Check out this list of gaffes that happen more often than they should.

Artificial Intelligence

Are You There, ChatGPT? It's Me, Marketing.

Everyone has questions about whether, when, and how to use ChatGPT for marketing. Aside from the sense of wonder that tech is crafting sentences, what does it really bring to the table? One marketing department did some experimenting to find out.

Marketing Content

The Future Is Now: Five Forward-Thinking Marketing Content Growth Areas

The buzz about content creation is that AI is going to start doing it for us. That's not really the case—although it will certainly change the game, together with several other forms of tech that are influencing content growth.

Marketing Content

What Slows the Creative Process Down

Marketers and creatives say the top things that slow the creative process down are waiting for feedback and chasing down approvals, according to recent research.

Marketing Content

Five Whitepaper Design Mistakes That Are Costing You Leads

There's not much value in a whitepaper if otherwise valuable information is hidden by bad design. Here are five things to avoid.

Marketing Content

What the Most Successful Content Marketers Do Differently

The firms that succeed the most with content marketing are much more likely to document their strategies, invest a greater share of budget in content, use paid channels for promotion, and measure ROI, according to recent research from Semrush.

Marketing Content

Five Serious Content Marketing Mistakes You Need to Avoid

Content marketing can be powerful, but there are so many ways to get it wrong, from missed opportunities to incorrect information. Watch for these five major stumbling blocks.

Branding

Less Humor, More Inspiration: The Messaging People Want From Brands

People increasingly want brand messaging to be motivational and reassuring, according to recent research from Attest.

Marketing Content

Your First New Content Marketing Tool for 2023 Should Be Your Sales Team

Before you invest in new content tools this year, try poking your salespeople for information and inspiration. Their conversations with prospects can hold the key to content that converts.

Artificial Intelligence

Marketing at the Speed of Thought: AI Use Cases for Four Content Types

We've all heard it: AI is here, you need to use AI, incorporate AI into your business. But in the case of marketing, what exactly do you use it for? Here are practical applications for AI across four content types.

Marketing Content

How to Create a B2B Marketing Podcast (And Why You Should)

If you've been resisting adding podcasts to your B2B marketing strategy, 2023 is the year to change that. Podcasts are popular, they have a low barrier to entry, and they appeal to audiences you might not otherwise reach. Here's a guide to creating your own podcast.