Marketing Content That Gets Noticed

Marketing Content

Google's SEO Policy Changes, Gen AI, and Your Marketing and Comms Content

Google's updated SEO policies challenge marketers to prioritize quality over quantity in AI-generated content. Learn how to adapt. Read more.

Public Relations

The Impact of Generative AI on Press Releases

More than one-fourth of public relations and communications professionals say they are already using generative AI tools to craft press release content, according to recent research.

Marketing Content

What Motivates B2B Buyers to Share Vendor Content

B2B buyers say they're most likely to share vendor content that analyzes data related to their specific industry or role, according to recent research.

Artificial Intelligence

'Human-Ready Marketing': The Power of Human-AI Synergy

Learn how marketing teams can combine AI and human expertise to enhance creativity, efficiency, and marketing performance. Read more.

Marketing Strategy

The Direct Mail Elements That Spur Action

Which elements in direct mail pieces are most likely to spur people to take action? What types of images in direct mailings do people find most appealing?

Marketing Content

What Triggers B2B Tech Firms to Create New Content

What motivates B2B technology firms to create new pieces of content? Do these motivations vary by business type and size? To find out, researchers surveyed 450 marketing executives who work for B2B or B2B-B2C hybrid technology companies.

Marketing Content

Google Wants You to Date Other Organic Platforms. Take Them Up on It.

Explore why focusing your organic content strategy on non-Google platforms is a smart move, and discover actionable steps to take. Learn more.

Branding

How to Write a Style Guide for a Successful Rebrand: Lessons Learned From Becoming Atom.com

Learn how to create a brand style guide that can make your rebranding efforts successful by maintaining consistency and trust. Discover more insights.

Websites

How to Conduct a Content Review of Your Website

A review of your website content—every text, picture, and multimedia displayed—is essential if you want to ensure it reaches your target audience and supports company goals. But how can you perform a review effectively? Follow these four steps.

Writing

How You Can Beat Writer's Block

Struggling with writer's block? Learn effective ways to overcome it and manage your deadlines. Read more.

Email Marketing

Generational Divide: Should Brands Avoid Slang in Email Marketing?

Baby Boomers and Gen X are more likely to believe that the use of slang in email marketing damages brand image compared with Millennials and Gen Z, according to recent research.

Demand Generation

Five Sales Enablement Tips for the AI Era

Learn how AI is transforming sales enablement with these five practical tips. Improve your team's efficiency and effectiveness. Read more.

Writing

How to Write Concisely: Nine Tips

Learn how to write concisely with these nine essential tips. Enhance your content's clarity and effectiveness. Read less here...

Demand Generation

Turn Event Attendees Into Leads: Unlocking the Power of Virtual and Hybrid Events

Learn how to use virtual and hybrid events for effective B2B lead generation, from engaging content to data analytics. Read more.

Marketing Strategy

The Current and Future Trends Shaping B2B Marketing

What are some of the key strategy, tech, and content trends shaping B2B marketing today? What will be tomorrow's trends? See finding from this LinkedIn and Ipsos survey of B2B marketing leaders.

Marketing Content

How to Use the Right Marketing Content for the Consideration Stage of the Buyer's Journey

Discover which types of marketing content are effective during the consideration stage for engaging potential customers and showcasing your expertise.

Marketing Content

How to Use Visual Storytelling in Marketing to Gain Customers

Discover how visual storytelling can engage and convert your audience using emotional connections for better marketing results.

Marketing Content

B2B Content Marketing Benchmarks, Budgets, and Trends: Outlook for 2024 [Research]

Check out the detailed results of the 14th annual B2B content marketing study conducted by MarketingProfs and Content Marketing Institute. Dive into the data.

Marketing Strategy

The Most Successful Types of B2B Influencer and Brand Collaboration

B2B influencers say co-created content and speaking at in-person events were the most successful types of brand collaborations they did in 2023, according to recent research from Onalytica.

Artificial Intelligence

The B2B Video Marketing Revolution: Embracing the Next Wave With Sora

Explore how AI-generated video tools like Sora are revolutionizing B2B marketing with personalized and efficient content. Learn more.

Marketing Content Resources

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