Marketing Content Resources

Data Draws the Big Picture: Why and How to Use Data Visualization

Data Draws the Big Picture: Why and How to Use Data Visualization

The amount of data used by marketers has grown exponentially in recent times. But data is only as good as what information you can derive from it. Enter data visualization.

To Create Engaging Content, Your Marketing and Creative Teams Need to Be Strategic Partners

To Create Engaging Content, Your Marketing and Creative Teams Need to Be Strategic Partners

Visual, interactive design is increasingly important for marketers looking to make the most of the moment. But asking designers what they think shouldn't be an afterthought—get them involved at the onset of campaign planning.

The Content Roadblock: How Inefficient Workflows Affect Creative Teams

The Content Roadblock: How Inefficient Workflows Affect Creative Teams

Less than a quarter of content and creative professionals say their organization's workflows are very efficient and that their approval processes are extensively organized, according to recent research from Canto and Ascend2.

How Much Content Marketers Make: Salaries for Seven Positions

How Much Content Marketers Make: Salaries for Seven Positions

How much do content marketers make in 2022? To find out, Managing Editor surveyed 305 content marketers, most of whom are based in the United States.

DIY vs. Professional Video Production: A Brief Guide

DIY vs. Professional Video Production: A Brief Guide

We've all seen them: videos that really should have had professional production value. The lighting is bad, there's a broom in the background, or a dog is barking off-screen. But what about when DIY video works fine? This article breaks down the differences.

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