Marketing Content That Gets Noticed

Marketing Strategy

Knuckle Down in 2024: Three Predictions for Tough B2B Marketers

The bad news is that marketing isn't going to get any easier in 2024. The good news is that your marketing output is sure to improve if you use these three predictions to work both smarter and harder in the new year. See what's ahead...

Marketing Content

Four Tips to Help You Find Your Optimum Content-Marketing Mix

Doing a little bit of every kind of marketing content means you do none really well. But with a consistent investment in fewer content types that are relevant to your audience, you can build an effective content-marketing mix strategy.

Marketing Content

The Top Content Challenges of Businesses: Volume and Budget

Content professionals at businesses say the biggest challenges they face are keeping up with the demand for content and allocating enough budget for content, according to recent research.

Marketing Strategy

How to Recruit Top-Notch Tech Pros for Qualitative Research

Recruiting professionals for qualitative research can be challenging, particularly if your candidates are in the ever-changing tech industry. Try these tactics.

Branding

Four Steps to Get Your Team Writing in Your Brand's Voice

This article shares tips for setting up clear tone-of-voice brand guidelines, teaching your team to follow them, and checking how well you're doing.

Marketing Content

What Makes Vendor Content 'High Value' for B2B Buyers?

What qualities do B2B buyers find most impactful and essential in content created by vendors? To find out, researchers surveyed 824 people who have participated in a B2B buying process in the past year.

Marketing Content

Your Thought Leadership Content: Emphasize Experience (Or Pay the Google Penalty)

Behind every great thought leader are years of hard-earned experience—and now Google cares about your experience, too. This article explores ways you can best demonstrate that experience.

Social Media Marketing

How to Create a Social Media Content Calendar in Three Steps

Social media platforms are designed to highlight insights in real-time, but it's impossible to create enough social media content on the fly to keep your brand in people's minds. Keeping a calendar and planning your content is a necessity.

Artificial Intelligence

How to Craft the Perfect Cold Email With ChatGPT

Cold emails often get a bad rap for being intrusive, generic, and spammy. Can ChatGPT help? You bet it can.

Marketing Content

Publications Don't Want Your AI-Generated Content

Considering outsourcing your thought leadership content to generative AI? You may want to reconsider, as editors are well aware of the risks and inaccuracies that come with content created solely by AI.

Communications

The Art of Interviewing: Four Tips for Conducting Engaging Podcast and Radio Interviews

This article explores what makes for a great interview: research and preparation, a proper guest introduction, and engaging conversation.

Marketing Content

How to Create a Content Marketing Strategy for a Niche Audience

In a landscape cluttered with generic marketing, niche marketing can stand out with personalization and precision tailored for smaller audiences. This article defines the technique and offers tips for creating your own niche strategy.

Marketing Content

Three Ways to Embrace Deep Personalization in Content Marketing

Taking the humble PDF as an example, this article suggests three ways B2B marketers can embrace greater personalization—and why that matters.

Marketing Content

You May Be Hiding Your Content From Your Audience: How to Make Sure They See It Instead

You'd never hide your content from your target audience, right? If you're not publishing content in the publications your target audience is reading, you might be. Here's how to get it in front of them.

Marketing Content

The Benefits of Using Plain Language in B2B Healthcare Content

Do healthcare B2B buyers prefer marketing content from brands that use clear, plain language? If so, what benefits does using that sort of language deliver? To find out, Aha Media conducted a study with more than 150 clinical and non-clinical professionals.

Artificial Intelligence

How Communications Pros Should 'Date' AI

Marketers' tentative trial-and-error with AI can feel a lot like dating—red flags and all. Here's how a "dating" approach can help you embrace AI.

Branding

How to Craft Your Brand's Elevator Pitch

To make the right first impression, your brand needs an elevator pitch—a practiced script that introduces yourself and your business in a positive way that is both relevant and memorable. Here are tips on how to craft one.

Branding

Mastering Brand Consistency in the Age of AI: A Guide for Marketers

Companies that have large budgets, large teams, and deep brand expertise have to be thoughtful about what goes into defining a brand—all the more so now that marketers are using AI to create content. Here are three ways to help ensure your brand's voice stays consistent.

Marketing Content

B2B Content Promotion in 2023: Channel and Format Trends

Some 65% of B2B marketers say they're not spending enough time on content promotion, according to recent research from Converge.

Marketing Content

Stop the Churn: Why Less Is More in B2B Content Marketing

B2B marketing content needs to make an impact. It needs to be so thought-provoking and well-written that buyers devour it from start to finish. Here are some tips for where to start.

Marketing Content Resources

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