Marketing Content That Gets Noticed

Marketing Content

AI's Impact on Product-Content Orchestration in B2B Marketing

Discover how AI is transforming product-content orchestration in B2B marketing, blending automation with human creativity for impactful strategies.

Marketing Content

The Top Challenges of Repurposing, Accessing, and Measuring Digital Content

Creative professionals say the biggest challenge they face with repurposing content is trying to adapt pieces properly for various platforms, according to recent research.

Social Media Marketing

What Makes Social Media Content Relevant?

Which qualities make social media content feel culturally relevant? Or relevant to individuals? To find out, researchers conducted a survey in August 2024 among social media users in Australia, the United Kingdom, and the United States.

Marketing Content

How a Strategic Conversion Copywriting Process Can Transform Your Marketing Campaigns

Discover how a strategic conversion copywriting process maximizes engagement, aligns messaging, and boosts marketing campaign ROI. Refine your process for success. Read more.

Websites

What SMBs Want From Their Websites

SMB owners say increasing search visibility is the top website improvement they want to make over the next year, according to recent research from Duda.

Artificial Intelligence

Why B2B Marketers Are Investing in AI

What do B2B marketers hope to accomplish by investing in artificial intelligence solutions? Which tasks are they currently using AI for? To find out, researchers surveyed 500+ B2B marketers.

Demand Generation

Turn Content Syndication Into a Lead- and Revenue-Generating Machine With Verified Account Engagement

With an emphasis on transparency regarding how leads are gained, stored, and used, marketers can elevate their content syndication strategy and ensure it's helping to drive higher revenue and conversions.

Marketing Content

Google's SEO Policy Changes, Gen AI, and Your Marketing and Comms Content

Google's updated SEO policies challenge marketers to prioritize quality over quantity in AI-generated content. Learn how to adapt. Read more.

Public Relations

The Impact of Generative AI on Press Releases

More than one-fourth of public relations and communications professionals say they are already using generative AI tools to craft press release content, according to recent research.

Marketing Content

What Motivates B2B Buyers to Share Vendor Content

B2B buyers say they're most likely to share vendor content that analyzes data related to their specific industry or role, according to recent research.

Artificial Intelligence

'Human-Ready Marketing': The Power of Human-AI Synergy

Learn how marketing teams can combine AI and human expertise to enhance creativity, efficiency, and marketing performance. Read more.

Marketing Strategy

The Direct Mail Elements That Spur Action

Which elements in direct mail pieces are most likely to spur people to take action? What types of images in direct mailings do people find most appealing?

Marketing Content

What Triggers B2B Tech Firms to Create New Content

What motivates B2B technology firms to create new pieces of content? Do these motivations vary by business type and size? To find out, researchers surveyed 450 marketing executives who work for B2B or B2B-B2C hybrid technology companies.

Marketing Content

Google Wants You to Date Other Organic Platforms. Take Them Up on It.

Explore why focusing your organic content strategy on non-Google platforms is a smart move, and discover actionable steps to take. Learn more.

Branding

How to Write a Style Guide for a Successful Rebrand: Lessons Learned From Becoming Atom.com

Learn how to create a brand style guide that can make your rebranding efforts successful by maintaining consistency and trust. Discover more insights.

Websites

How to Conduct a Content Review of Your Website

A review of your website content—every text, picture, and multimedia displayed—is essential if you want to ensure it reaches your target audience and supports company goals. But how can you perform a review effectively? Follow these four steps.

Writing

How You Can Beat Writer's Block

Struggling with writer's block? Learn effective ways to overcome it and manage your deadlines. Read more.

Email Marketing

Generational Divide: Should Brands Avoid Slang in Email Marketing?

Baby Boomers and Gen X are more likely to believe that the use of slang in email marketing damages brand image compared with Millennials and Gen Z, according to recent research.

Demand Generation

Five Sales Enablement Tips for the AI Era

Learn how AI is transforming sales enablement with these five practical tips. Improve your team's efficiency and effectiveness. Read more.

Writing

How to Write Concisely: Nine Tips

Learn how to write concisely with these nine essential tips. Enhance your content's clarity and effectiveness. Read less here...

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