Career Development Resources

Marketing Management

How Employers' Political Stances Affect Recruiting and Retention

A significant share of workers say they would be deterred from taking a job offer if the company takes a political stance contrary to their own, according to recent research from Hi Bob.

Marketing Strategy

The Top 7 Digital Media Trends CMOs Need to Keep Up With in 2023

In today's fast-paced digital world, keeping up with media trends is essential for businesses to stay relevant and competitive. This article covers seven trends that are particularly relevant for CMOs.

Customer Experience

Why a CXO Alone Won't Solve Your CX Problems

If you're concerned about your company's customer experience, don't just throw a CXO into the fray and expect that person to fix it. Leaders need buy-in from all departments to improve customer experience.

Career Development

The Top Skills Among B2B Marketers on LinkedIn

Which skills are the most common for B2B marketers to list on their LinkedIn profiles? To find out, researchers at the professional social network examined LinkedIn 2023 data for marketers who work for 1,000 B2B companies around the world.

Career Development

The Average Tenure of CMOs at Big Companies

How long have chief marketing officers been on the job at large enterprises and advertisers? What are the backgrounds of those CMOs? To find out, Spencer Stuart looked at the data.

Marketing Management

How to Find and Nurture the Entrepreneurs in Your Company

Your organization's greatest innovations have yet to be discovered. Who's going to discover them? Your sales team's entrepreneurs. So, find and nurture your brightest problem-solvers. Here's how.

Career Development

The Digital Marketing Jobs That Will Be Disrupted Most by AI

Digital marketers say the industry roles that will likely be disrupted most by artificial intelligence are content writers, email marketers, and social media managers, according to recent research from Authority Hacker.

Communications

Five Tips for Effective Communication With Distributed Teams

Zoom fatigue? You may be missing those water-cooler conversations. Feeling confused? You might need a video call to give you some visual cues. This article offers five tips for healthy communication with a remote team.

Career Development

The Responsibilities and Backgrounds of Copywriters

What do copywriters do? What are their educational backgrounds? Which skills do employers expect them to have? To find out, Semrush analyzed 400 copywriter job postings on Indeed.com.

Marketing Management

What We've Got Here, Marketers, Is a Failure to Communicate (Marketing's Value)

Forget bragging about Marketing-qualified leads or social media likes. To keep our jobs, marketers have to learn to communicate Marketing's value in terms that matter to senior management.

Career Development

Want to Beat the Average CMO Tenure? Remake Your Role.

The secret to performing successfully as a CMO—and extending your tenure—is being adaptable to the company's needs. This article provides some suggestions for getting there.

Marketing Management

CEOs' Must-Haves for Their Marketing Teams

Instead of looking at the marketing department as a standalone function, CEOs need to construct a marketing team that benefits all areas of the organization. Here's how.

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