Career Development Resources

Career Development

For Marketers, AI Has Changed the Game: Be Positionless or Be Extinct

Discover the future of the "positionless" marketer in an AI-driven world, where adaptability and cross-functional skills are essential. Learn more.

Career Development

Do Recent College Grads Need Workplace Etiquette Training?

Most managers (81%) say recent college graduates would benefit from workplace training in various areas, such as receiving feedback and cellphone etiquette, according to recent research.

Artificial Intelligence

Are Marketers Worried About Being Replaced by AI?

Nearly half of marketers in the United States say they are worried AI will replace their job one day, according to recent research.

Artificial Intelligence

'Human-Ready Marketing': The Power of Human-AI Synergy

Learn how marketing teams can combine AI and human expertise to enhance creativity, efficiency, and marketing performance. Read more.

Career Development

Cultivating an Internal Team of Thought Leaders Will Help Promote Your Brand

Learn the benefits of developing internal thought leaders to build trust and enhance your B2B brand's reputation. Read more.

Marketing Management

Top Reasons Workers Leave, Stay, or Choose New Jobs

What motivates people to leave their jobs, stay at their jobs, and choose new jobs? To find out, researchers surveyed 10,000 professionals from around the world at all stages of their careers.

Marketing Management

How to Foster a People-Centric Company Culture in the AI Era: Five Tips for Leaders

These five actionable tips can help business leaders cultivate a people-centric company culture in the AI era. Read more.

Artificial Intelligence

How Familiar and Skilled Are B2B Marketers With AI?

Most B2B marketing leaders say their teams have a moderate level of competency in using artificial intelligence applications, according to recent research from Demand Spring.

Marketing Strategy

The Data-Driven CMO: From Brand Builder to Revenue Generator

Today's CMOs are transforming their roles by integrating data and technology to drive measurable business results. Read more.

Marketing Strategy

The Current and Future Trends Shaping B2B Marketing

What are some of the key strategy, tech, and content trends shaping B2B marketing today? What will be tomorrow's trends? See finding from this LinkedIn and Ipsos survey of B2B marketing leaders.

Career Development

Work Trends for 2024: Talent Shortages and AI Upskilling

Many business leaders are worried about filling open job roles and knowledge workers are increasingly looking to learn and showcase AI skills, according to recent research.

Career Development

From Personal Brand to Personal Legend: Five Tactics to Achieve Iconic Status

Learn how to transform your personal brand into a personal legend and boost your career with these five powerful tactics. Explore more now.

Career Development

LinkedIn Data: The Most In-Demand Marketing Skills in 2024

Social media marketing is the most in-demand skill for marketers on LinkedIn, according to recent research from the professional social network.

Marketing Management

How to Recruit Top-Tier Digital Marketing Talent

Looking for but struggling to find top digital marketing talent? Worried hiring the wrong people will cost you? (It will.) Learn how specialized recruitment agencies can help you find the right candidates. Read more.

Marketing Management

Enterprise CMO Tenure and Hiring Trends

The average tenure of chief marketing officers at large corporations has stabilized and is now in line with other C-suite executives, according to recent research from Spencer Stuart.

Career Development

The Top Challenges Freelancers Face With Clients

What are the biggest challenges freelancers face when working with clients? How do they feel about their onboarding, team integration, and feedback experiences with clients? To find out, researchers surveyed 200 freelancers.

Marketing Strategy

What Do Top-Performing B2B Marketers Do Differently? Six Things That Might Surprise You

What makes top B2B marketers successful? Recent research unveils what differentiates top performers. Dive deeper.

Social Media Marketing

What Social Media Marketers Spend Their Time Doing

How do full-time social media marketers spend their time each week? Which tasks do they wish they had more time for? To find out, researchers surveyed 500 social media marketers in the United Kingdom and the United States.

Career Development

The Power of Microlearning: Delivering Bite-Sized Training Content to Drive Results

Explore the efficiency and effectiveness of microlearning in corporate and marketing training and career development. Dive in for actionable insights into acquiring skills and achieving remarkable results by embracing the future of learning.

Career Development

'Should I Be a Fractional CMO?'

Today, there's less time for CMOs to ramp up and to build an organization with a five-year plan. Enter fractional CMOs, who bring expertise as "hired guns" with more cross functional expertise, more objectivity, and less ego. Is a fractional career right for you?

Subscribe to the MarketingProfs Today newsletter