Resources for Marketing Professionals: Page 1

Marketing Strategy

The Four Pillars of B2B Marketing Success in 2025—and How AI Can Help You Master Them

See how AI amplifies B2B marketing's four pillars—content, influencer marketing, SEO, and social media—boosting efficiency and impact. Read more.

Marketing Management

Servant Leadership 2.0: Empowering Teams Through the 'Yes Approach'

Discover how servant leadership and the Yes Approach combine to inspire collaboration and empower teams for success. Read more.

Artificial Intelligence

Generative AI Tools: How to Find What Works for You

Struggling with AI tools? Learn to choose wisely, overcome misconceptions, and build skills for generative AI success. Read more.

Social Media Marketing

The Best Days and Times to Post on TikTok

Which days and times for posting TikToks are most correlated with more views and likes? Do peak or off-peak hours tend to be better for posting? To find out, researchers analyzed the performance of 21,000 TikToks from 160 creators.

Marketing Strategy

The State of Digital Marketing Agencies

What do marketing professionals at digital agencies think of the current landscape? How do they feel about the future? Do they expect their firms to add more headcount? What impact do they expect AI to have on the industry?

Marketing Management

The Neuroscience of Project Leadership: Using Brain Science for Effective Leadership

Discover how neuroscience empowers leaders to build trust, manage stress, and drive motivation. Improve project outcomes today. Read more.

Artificial Intelligence

How to Use Generative AI for Personalized B2B Outreach

Learn how generative AI drives personalized B2B outreach, scales engagement, and helps build trust with targeted, relevant messaging. Read more.

Marketing Strategy

What's In/What's Out in 2025: The Marketer's Version

What are the 2025 trends shaping marketing, communication, writing, our lives? This is Ann Handley's annual list of What's In, What's Out for a new year.

Career Development

2025 Salary Guide: Pay Forecasts for Marketing, Content, and PR Positions

The median starting salary for a corporate chief marketing officer in the United States is expected to be $200,250 this year, according to recent research.

Marketing Strategy

US CMOs' Budget Plans for the Year Ahead

Senior marketers in the United States expect their marketing budgets to bump up moderately over the next 12 months, according to recent research.

Marketing Strategy

The Best Way for Marketers to Get Ready for 2025's Uncertainty (Hint: It's Not Trad Planning)

Discover how to refine strategic planning by focusing on adaptability over rigid predictions. Gain insights to improve decision-making in 2025. Explore more.

Marketing Content

AI's Impact on Product-Content Orchestration in B2B Marketing

Discover how AI is transforming product-content orchestration in B2B marketing, blending automation with human creativity for impactful strategies.

Customer Experience

2025 Is a Make-or-Break Year for B2B Personalization: Marketers Need to Be Ready

AI, video, and data can deliver the promise of B2B marketing personalization in 2025. Meet buyer expectations and drive marketing success. Read more.

Marketing Management

What Exactly Do Marketing Operations Professionals Do?

What are the primary job responsibilities of marketing operations professionals? Do those responsibilities vary by team and company size? To find out, researchers surveyed more than 600 marketing ops specialists.

Marketing Content

The Top Challenges of Repurposing, Accessing, and Measuring Digital Content

Creative professionals say the biggest challenge they face with repurposing content is trying to adapt pieces properly for various platforms, according to recent research.

Email Marketing

Five Ways to Unleash the Power of AI in B2B Email Marketing

Discover how AI improves B2B email marketing with dynamic content, predictive analytics, and more. Start optimizing your campaigns today. Read more.

Measurement & Analytics

How Marketing Data Validation Is the Key to Successful Campaigns

Discover how marketing data validation improves campaign accuracy, ensures compliance, and boosts personalization for stronger engagement and conversions. Read more.

Websites

Are Popular Websites Complying With Privacy Regulations?

The majority of the most-visited websites in the United States and Europe are not fully compliant with privacy regulations, according to recent research.

Email Marketing

Email Marketing Developments in 2024 and Their Ripple Effects in 2025

Discover key email marketing developments of 2024 and their ripple effects that will be shaping 2025 strategies and trends.

Martech

Top 5 Ways to Improve Team Efficiencies With Marketing Automation: Common Missteps and Tips for Success

Discover five ways marketing automation improves efficiency, learn how to avoid common implementation mistakes, and get tips for long-term success. Read more.

B2B Marketing Resources

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