Resources for Marketing Professionals: Page 1

Artificial Intelligence

The AI Teammate: How to Collaborate With Artificial Intelligence in Sales

AI is helping B2B sales teams work more efficiently by assisting with research, content, messaging, and meeting preparation. See how. Read more.

Artificial Intelligence

AI in Marketing: Three Strategic Steps CMOs Should Take Now

CMOs are exploring AI's potential with both excitement and uncertainty; they need clear steps to move forward strategically. These three initial key steps will help integrate AI into marketing. Read more.

SEO

Can AI-Written Blog Posts Rank Well on Google Search?

Do AI-generated blog posts perform similarly to human-written blog posts on Google Search? To find out, researchers analyzed the search performance of 20,000 URLs.

Marketing Strategy

How Do Marketers Learn About New Marketing Agencies?

Word-of-mouth is the top way that marketers hear about new marketing agencies, according to recent research.

Marketing Content

Content and Messaging Strategies for Long-Lifespan Products

For brands that sell products with lifespans that stretch into multiple years, devising a digital marketing content strategy can be difficult. Consider a mix of content from these nine topic areas. Read more.

Marketing Management

What 600 Marketing Ops Pros Say About the State of Their Profession

Marketing Operations is evolving into a key strategic function, driving data-driven decisions and career growth. Learn about its impact. Read more.

Measurement & Analytics

What's Holding Enterprise Marketers Back From Data Analytics Success?

What's preventing enterprise marketing teams from realizing the full potential of their data analytics? How sophisticated are marketers' current approaches?

Measurement & Analytics

How Usage-Based LTV Can Save SaaS Marketers From the CPA Trap

Discover how B2B SaaS marketers can maximize ROAS by relying on usage to predict lifetime value (LTV) and avoid the cost-per-acquisition (CPA) trap. Read more.

Marketing Strategy

Five Marketing Strategy Frameworks to Choose From for Business Success

Marketers succeed when they have a clear strategy. Marketing strategy frameworks provide a route to success. Here are five to choose from. Read more.

Artificial Intelligence

How Generative AI Is Actually Benefiting Enterprise Companies

Are the benefits being delivered by generative AI to enterprise companies in line with the benefits they really want from the technology? Deloitte surveyed 2,773 business leaders to find out.

Martech

The Secret to Scalable B2B Marketing and Sales: Business Automation

Learn how business automation enhances B2B marketing and sales by improving efficiency, personalization, and lead generation. Read more.

Artificial Intelligence

How Concerned Are Americans About AI?

More than one-third of Americans are concerned that artificial intelligence may cause the end of the human race on Earth, according to YouGov research.

Customer Experience

Balancing Personalization and Data Security: Essential Strategies for CMOs in Financial Services

Learn how financial services marketers can balance personalized customer experiences with data privacy and compliance. Read more.

Marketing Strategy

What's Changing in B2B Marketing in 2025? Everything.

Explore nine B2B marketing trends reshaping 2025, from AI-driven personalization to trust-focused data strategies. Read more.

Marketing Strategy

The State of B2B Influencer Marketing

What are the top challenges B2B firms face with their influencer programs? Do they have dedicated budgets for those programs? What are their top influencer marketing priorities? Which B2B influencer content types are most effective?

SEO

Quick Five-Step Guide to Launching Your Own B2B SEO Campaign

Learn the basics of optimizing your B2B website for search engines to improve visibility, gain credibility, and attract leads. Read more.

Social Media Marketing

The Next Wave: Social Media Trends to Watch

As we look at the year ahead, here are the key trends set to shape the social space—and actions marketers can take now to leverage those trends. Read more.

Marketing Strategy

Small Business Marketing Trends: Top Challenges, Goals, and AI Uses

Small businesses say driving lead generation and dealing with budget constraints are the top marketing challenges they face, according to recent research.

Martech

Businesses' Martech Plans for the Next 12 Months

Some 99% of businesses plan to make some changes to their martech stack in the next 12 months, according to recent research.

SEO

Generative AI: SEO Game-Changer or Just Another Fad?

Generative AI is transforming SEO, enhancing efficiency while necessitating human oversight for quality and relevance. Stay adaptable to succeed. Read more.

B2B Marketing Resources

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