Catch up on select AI news and developments from the past week or so (in no particular order):
Chinese AI agent Manus gains attention but faces doubts. Manus, a general AI agent developed by a Chinese-backed team, has drawn interest for handling complex tasks like stock analysis and itinerary planning. It claims superiority over OpenAI's Deep Research, but skepticism persists due to lack of transparency and server constraints.
Salesforce launches Agentforce 2dx for autonomous AI agents. Salesforce introduced Agentforce 2dx, allowing AI agents to operate autonomously within enterprise systems. Unlike previous versions, these agents work proactively, making business decisions without user prompts. Importance for marketers: AI-powered automation could transform CRM and customer engagement strategies, enhancing marketing efficiency.
AI Update, March 7, 2025: AI News and Views From the Past Week
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Are senior marketers prepared to adapt their search strategies for generative AI search platforms and assistants? To find out, researchers conducted a survey of 300 director-level and higher marketing leaders.
Catch up on select AI news and developments from the past week or so. Stay in the know.
Explore experts' insights on ethical AI in marketing, from governance and compliance to AI leadership and digital twins. Read more.
Catch up on select AI news and developments from the past week or so. Stay in the know.
AI is helping B2B sales teams work more efficiently by assisting with research, content, messaging, and meeting preparation. See how. Read more.
CMOs are exploring AI's potential with both excitement and uncertainty; they need clear steps to move forward strategically. These three initial key steps will help integrate AI into marketing. Read more.