Why B2B Marketers Are Investing in AI
What do B2B marketers hope to accomplish by investing in artificial intelligence solutions? Which tasks are they currently using AI for? To find out, researchers surveyed 500+ B2B marketers.
AI Update, November 15, 2024: AI News and Views From the Past Week
Artificial Intelligence — Fri., Nov. 15, 2024Catch up on select AI news and developments from the past week or so (in no particular order):
The EU releases draft guidelines for general purpose AI regulations. The European Union unveiled its initial draft of a Code of Practice for general purpose AI models, outlining transparency, copyright compliance, and risk mitigation standards. This draft precedes finalized rules due in May 2025 and invites feedback until November 28. Importance for marketers: These regulations will shape AI's commercial use, requiring companies to adapt their AI strategies to align with compliance requirements.
OpenAI and others seek new path to smarter AI as current methods hit limitations. OpenAI faces delays and challenges in training large language models. Researchers are exploring new techniques like test-time compute to enhance inference, reshaping the AI arms race and resource demand. Importance for marketers: Highlights how advancements in AI can shape new strategies, tools, and resources, offering key opportunities for marketers.
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AI Update, November 15, 2024: AI News and Views From the Past Week
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