AI Update, June 7, 2024: AI News and Views From the Past Week

Meta has launched AI-driven ad targeting tools for businesses on WhatsApp, utilizing data from Facebook and Instagram to reach receptive users. TikTok's algorithm is also under scrutiny for promoting misleading political content to young voters, highlighting the importance of understanding misinformation on social platforms. Other notable developments include Hitachi and Microsoft's partnership to enhance industry solutions with AI, Cisco's $1 billion investment in AI startups, and the US regulators' antitrust investigations into major AI companies.

Marketers should take note of these advancements in AI technology, particularly in terms of targeted advertising and customer engagement. Additionally, understanding the spread of misinformation and the potential impact of regulatory actions on the AI market is crucial for crafting effective marketing strategies.

Other noteworthy developments include SAP's acquisition of WalkMe to enhance customer experience, Mistral's new customization options for AI models, and Nothing's upcoming AI-centric phone. Marketers should also consider the potential for AI in creating custom audio content, particularly with the launch of ElevenLabs' sound effects generator. However, the use of AI in processing user-generated content also raises privacy concerns, and marketers should prioritize ethical AI practices to maintain consumer trust. Lastly, advancements in AI tools, such as chatbots with new tool use capabilities and Google's AICore update, can greatly improve productivity and streamline operations for businesses.