AI Update, May 31, 2024: AI News and Views From the Past Week

Artificial Intelligence — Fri., May. 31, 2024

Catch up on select AI news and developments from the past week or so (in no particular order):

Anthropic's AI lets you create bots to work for you. Anthropic has introduced a new feature for its AI chatbot, Claude, allowing users to create customized bots for various tasks, such as email assistance, online shopping, and personalized recommendations. This feature, called "tool use" or "function calling," integrates with external APIs, enabling the creation of AI assistants that can analyze data, handle customer inquiries, and more. The tool supports image processing for applications like virtual interior design. Beta tests show promise with diverse applications like personalized AI tutors.

Importance for marketers: This development is crucial for marketers as it enables the creation of highly tailored customer engagement tools, enhancing user experience through personalized interactions. Marketers can use these AI-driven assistants to improve customer support, drive sales with personalized recommendations, and streamline operational efficiency.

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