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Seven Infographic Design Trends for 2023 [Infographic]
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B2B buyers say they're most likely to share vendor content that analyzes data related to their specific industry or role, according to recent research.
What motivates B2B technology firms to create new pieces of content? Do these motivations vary by business type and size? To find out, researchers surveyed 450 marketing executives who work for B2B or B2B-B2C hybrid technology companies.
Explore why focusing your organic content strategy on non-Google platforms is a smart move, and discover actionable steps to take. Learn more.
Discover which types of marketing content are effective during the consideration stage for engaging potential customers and showcasing your expertise.
Discover how visual storytelling can engage and convert your audience using emotional connections for better marketing results.
![B2B Content Marketing Benchmarks, Budgets, and Trends: Outlook for 2024 [Research]](https://i.b2bprofs.com/assets/images/articles/lg/2024-b2b-content-marketing-benchmarks-budgets-trends-research-lg.jpg)
Check out the detailed results of the 14th annual B2B content marketing study conducted by MarketingProfs and Content Marketing Institute. Dive into the data.