How to Adapt to Changing B2B Tech Buyer Behavior [Infographic]

Marketing Strategy — Tue., Sep. 20, 2022

Today's technology buyers are increasingly engaging with digital channels to inform their decisions and make purchases. To make sure this shift in buyer behaviour does not affect your growth, the infographic from IDC and SAP details how you can adapt your sales and marketing approaches to reach today's tech buyers. It covers the changing buying behaviour, why always-on engagement is essential, and effective ways to market to digital-first buyers.

The infographic explains that buyers today are more informed and empowered and are making decisions quickly. With this in mind, always-on engagement is essential to ensure you are capturing potential buyers’ attention. It also suggests that to effectively market to digital-first buyers, you should focus on hyper-personalization and relevant, timely messaging.

Using the infographic as a guide, you can adapt your sales and marketing approaches to reach today's tech buyers. By understanding how buying behaviour is changing, why always-on engagement is essential, and effective ways to market to digital-first buyers, you can ensure your growth is not derailed by changing buyer behaviour.

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