Creative Best-Practices for TikTok [Infographic]

Social Media Marketing — Thu., Mar. 24, 2022

TikTok and IPSOS conducted a meta-analysis of 296 brand lift studies to determine which creative approaches drive brand impact on TikTok. The research revealed data-driven best-practices marketers can use to increase memorability, ad recall, and brand linkage. An infographic covers the key findings of the research.

The infographic highlights important tips such as leveraging the platform's unique features, quickly getting to the point, and creating content that resonates with the TikTok audience. It also suggests experimenting with emotion and humor, offering unexpected content, and creating content that stands out from the crowd.

These strategies can help marketers create content that resonates with the TikTok audience and drive brand impact. Furthermore, the meta-analysis results can be used to inform future creative decisions and optimize ROI.

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