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The Top Marketing Challenges That New SMB Owners Face
Marketing Strategy — Wed., Apr. 2, 2025SMB owners faced customer acquisition as their primary marketing challenge in their first year of business, according to a Constant Contact and Ascend2 survey.
Customer acquisition, lack of resources, differentiation, and tracking effectiveness were top challenges. Owners chose marketing channels based on where customers spent time.
Top motivations for starting a business were work-life balance and independence. The report surveyed 1,645 SMB owners across 5 countries in Nov/Dec 2024.
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The Top Marketing Challenges That New SMB Owners Face
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