Which Content Tactics Make People Unsubscribe From Brands?
People say the top content type that makes them more likely to unsubscribe from brand marketing is repeated promotions for the same product.
The Messaging Themes That Work Best in B2B Prospecting Emails
Marketing Content — Tue., Mar. 11, 2025Researchers analyzed 97.9 million B2B prospecting emails and surveyed 400 buyers to determine effective messaging tones and subject lines.
Positive tones for higher lead rates include prior contact, assurance, explaining, and collaboration. Negative tones include action, pain points, and solutions.
August sees the highest out-of-office replies for B2B prospecting emails. Personalized and offer-inclusive subject lines are most likely to be opened by buyers.
... continue reading below
Enter your email address to continue reading
The Messaging Themes That Work Best in B2B Prospecting Emails
Don't worry ... it's FREE!
