Optimove surveyed 329 US citizens to find out which content tactics are most likely to make people unsubscribe from brand messaging.
Respondents say repeated promotions for the same product (54%) and generic, nonpersonalized content (20%) are the top two reasons for unsubscribing. 59% prefer receiving brand content through email.
Email (37%) and text messaging (25%) are the most annoying channels for receiving lots of marketing content. The report is based on data from the survey.
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Which Content Tactics Make People Unsubscribe From Brands?
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