The State of B2B Influencer Marketing

The State of B2B Influencer Marketing

Marketing Strategy — Tue., Feb. 4, 2025

B2B firms face challenges with influencer programs, such as identifying and connecting with the right influencers and measuring results.

TopRank Marketing and Ascend2 surveyed 404 B2B marketing professionals in the US to learn about their influencer marketing priorities and challenges.

81% of respondents have a dedicated budget for influencer marketing and top priorities for improvement include audience targeting and ROI measurement.

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