According to recent research from Acxiom, 99% of businesses plan to make changes to their martech stack in the next 12 months.
The report, based on a survey of 200 decision-makers, found that 35% plan to replace existing tools, 29% are seeking new tools, and 17% are looking to consolidate their stack.
Respondents cite supporting new channels, improving performance, and enhancing customer experience as top motivations for martech stack changes.
... continue reading below
Businesses' Martech Plans for the Next 12 Months
Don't worry ... it's FREE!
Discover five ways marketing automation improves efficiency, learn how to avoid common implementation mistakes, and get tips for long-term success. Read more.
Which types of marketing technology are replaced most often? Why do marketers decide to replace martech solutions? To find out, researchers surveyed 496 marketers from around the world.
Learn about some top marketing automation tools that can streamline your campaigns and improve customer engagement. Read more.
Learn why customer data platforms (CDPs) are crucial for leveraging first-party data to improve marketing strategy and customer engagement. Read more.
The number of marketing technology software products has grown exponentially over the past 13 years, according to recent research.
The first-ever Magic Quadrant for customer data platforms by Gartner signifies a milestone in the maturation and essentiality of CDPs within the martech ecosystem. In a data-centric, customer-first marketplace, CDPs have become a strategic imperative.